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CRM Guidebook for Businesses
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Understanding Google Analytics
Basic Knowledge For The Best Play
July 10, 2024

Choose your words carefully!

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Planting ideas to help your business grow
May 6, 2024

There are plenty of tools at our disposal at any given time, and we have to know when and how to use them to fix our clients’ problems. You’re running your business and it’s not necessary for you to understand how to apply those five critical tools we use in our business . . . you just have to know who to call.

Change4Change's Sake
April 9, 2024

What is happening in the sports world that applies to those of us in business and industry?

TV Awards Show4Got to Include the Networks
March 12, 2024

Through the years, I’ve shared my professional background in television advertising sales. As a salesperson, I kept a close eye on the annual Emmy Awards. The more awards our shows won, the easier it was to sell commercials to advertisers – plus it was more fun to brag when you represented a network affiliate that won a big haul.

Making the Case4Google
February 19, 2024

It’s one of the most powerful sources of information in the world. One could make the argument that Google is the most influential resource known. Its impact is hard to measure, but the company remains omnipresent.

Working2Acquire Talent
January 16, 2024

We’re actively recruiting for…..”

This is a phrase, or even a buzzword, that c-levelers and human resources management types often toss around without a lot of thought. 

Something2Think About
December 6, 2023

You’re always marketing. There’s no rest. It doesn’t matter if you are a start-up, a tech company, a retailer, a home services expert, or anything else. Whatever you do in business or industry, you’re always marketing yourself.  

Unpopular Take4You
November 13, 2023

Here’s a reality! Not all marketing and advertising concepts are absolutely critical to your business’ growth and development.

Help Right Be4 You
October 11, 2023

Each of us have discovered that people are fascinating. We simply need to take a little time to get to know them and then listen to what they have to say. That’s a big part of the challenge. As leaders we run from a tasks to meetings to challenges to solutions mindset. Unfortunately, it’s all too rare when we sit and just listen to people. 

Change4Change's Sake
April 9, 2024

What is happening in the sports world that applies to those of us in business and industry?

Help Right Be4 You
October 11, 2023

Each of us have discovered that people are fascinating. We simply need to take a little time to get to know them and then listen to what they have to say. That’s a big part of the challenge. As leaders we run from a tasks to meetings to challenges to solutions mindset. Unfortunately, it’s all too rare when we sit and just listen to people. 

Pick the Font2Represent
December 8, 2022

So often in business a great deal of time is spent focusing on what we’re writing and that’s important. At the same time, it’s important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is presented.

Something2Think About
November 16, 2022

Recently I learned of a fellow business owner who wanted to start doing some advertising.  His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped.  Enter the “famine” phase of the feast-famine cycle in commerce.

How to Unplug from Work During the Holiday Season
November 16, 2022

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.

It’s Hard4Many to Find Talent
September 6, 2022

The headlines are ever-present.  Every day you see a story about how hard it is to find employees.  For a while many thought it was the fault of the stimulus checks or people not wanting to work.  Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.

Customer Service2Crow About
August 3, 2022

We read about providing great customer service, but when you’re on the receiving end, man does it feel good.

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

The Power of the Front Porch
July 14, 2021

Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Working2Acquire Talent
January 16, 2024

We’re actively recruiting for…..”

This is a phrase, or even a buzzword, that c-levelers and human resources management types often toss around without a lot of thought. 

Ask Questions2Learn
March 9, 2023

Remember the old saying, “curiosity killed the cat”?  Well, the lack of curiosity has done-in more than a few businesses and leadership teams.  Strong questions make a big impact.

Check Your Work2Improve
February 7, 2023

Mister Starr was my 10th grade geometry teacher. I didn’t do so well in his class. I do, however, remember him clearly reminding our class to “check your work”.  

A Long Line2Wait In
May 6, 2022

We enjoy giving it as a gift to our clients at the holidays.  I also love to meet with clients, and prospects, and potential employees as they drink it.  While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!”

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

Improving on Improving
September 27, 2018

People want to improve.  Well, most people do anyway. They’ll talk the improvement game.  They’ll go to conferences.  They’ll read those books.  Most will target a...

Bench Strength
November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Pull Over and Take a Big Whiff
September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Kindness Counts
April 20, 2017

I will often judge how much we’ll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always extra enjoyable.

Value Your Value
June 20, 2016

B2C Enterprises invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That’s a lot of business transactions and a lot of sales appointments.

Storytime is Worth the Time
April 20, 2016

Use someone else’s informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

You Can’t Fake Sincerity
March 20, 2016

They’ve ruined the process for many. Certainly they’ve made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust. It may be unfortunate, but it’s generally the case.

Step it Up
February 20, 2016


You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done.

A Little Love Goes a Long Way
January 20, 2016

It's basketball season and I love basketball – more than most anything. So it’s a good time to write about basketball.

Unpopular Take4You
November 13, 2023

Here’s a reality! Not all marketing and advertising concepts are absolutely critical to your business’ growth and development.

Yacht Rock4the Win
August 7, 2023

Sometimes you hear a song and realize, hey I know that. Sometimes those songs are for advertising. Maybe it’s a musical branding piece done specifically for a company. Often, it’s a remade song that is newly incorporated into a campaign. 

Be4and After
June 12, 2023

Before and After advertising is as old as... well, advertising. I mean, who hasn’t seen an ad for Weight Watchers, and marveled at the Before and After comparisons of this highly effective weight loss program?

Demographics2Look at When Marketing
May 15, 2023

People are unique. We can all agree on that statement. Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests, and passions. 

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Best TikTok Practices for Your Business
June 21, 2022

Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.

Google Analytics 4 (GA4): What is it and should you use it?
March 16, 2022

Google Analytics has been giving companies and organizations vital information about their website users since 2005. While the world was listening to music on Apple's colorful iPod nano, Google released an innovative new tool online. It allowed marketers and business owners to see who went to their website and what they did once they got there. This tool provided insight on page views, sessions, and bounce rates. Now known as Universal Google Analytics, this powerful database gave viewers valuable information and reporting capabilities to make strategic marketing decisions. 

Make Your Own Luck With Marketing: 5 Tips To Get You Started
March 15, 2022

St. Patrick's Day observes the death of St. Patrick, the patron saint of Ireland. Today, the holiday is celebrated with parades, special foods, music, dancing, drinking, and a whole lot of green. While many brands take advantage of holidays to create special promotions or campaigns, here are some ways to make your own luck with marketing!

Effective Advertising: Make The Most Of Your Budget
February 2, 2022

Advertising can seem expensive, but it does not have to be. If you use the right strategies to maximize your budget, you can get the most out of your marketing dollars. Here are some tips to help you reach new customers without draining your budget or cutting into your profit margins.

12 Bad Marketing Tips (by the Marketing Monsters)
December 1, 2021

When it comes to marketing for your business, monsters aren't the best advice-givers. In fact, their insights are quite terrible! When our monster-handling team at 5Points Creative heard about the Marketing Monster's "12 Holiday Marketing Mayhem Tips", we had to...

Solutions for Specific Audiences
November 15, 2021

Kitchens in the ’70s and ’80s had this appliance. It was a hit in suburban households for decades and an omnipresent part of the home back in the olden days.

How do most of us get along without the Trash Compactor now? It’s hard to say, but it’s been decades since the average home has been built with one of these contraptions – at least as far as I know anyway. Back then, the homeowner would...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Walking the Walk
April 13, 2021

It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.

We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...

Room to Grow
March 19, 2021

This fall, out on a walk, I noticed a house in my neighborhood that provided the perfect picture for what we tell our clients. It was so appropriate I decided to snap a picture. Hopefully it isn’t your home. I’m hoping it can illustrate an important point about your business. Think ahead.

Thinking ahead is good advice for...

Mixing Up Your Marketing Playbook
February 15, 2021

Someone makes a move, then the opposing side responds and makes a change. It's the way the sports world has worked for centuries. It's also how business functions.

Football teams played the Single Wing and...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

The Power of the Front Porch
July 14, 2021

Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

Walking the Walk
April 13, 2021

It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.

We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...

Room to Grow
March 19, 2021

This fall, out on a walk, I noticed a house in my neighborhood that provided the perfect picture for what we tell our clients. It was so appropriate I decided to snap a picture. Hopefully it isn’t your home. I’m hoping it can illustrate an important point about your business. Think ahead.

Thinking ahead is good advice for...

Filling the Gap
November 16, 2020

For the past decade, I’ve noticed something that seemed kind of odd to me initially. Over time, I continued seeing this pattern and I figured it was time I identified it.

Some of the smartest people I know own companies, invent products, or find a better way to accomplish a goal. They are brilliant at what they do and have built a product or service based on some sort of genius technological solution. The work they do takes...

New Challenges Call for New Solutions
October 6, 2020

Years ago, I wrote about the value of “going where the eyeballs are” when it comes to advertising. It’s an age-old axiom, but as you evaluate your place in the business community, it’s one that deserves a little closer examination. If you have...

Observe and Improve
August 26, 2020

Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.

I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...

Tonality, Timing, and Value
June 8, 2020

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn’t ever want to be...

Managing the Business Runway
December 21, 2018

Around 15 years ago I spent a day in Northern New Jersey making sales calls with a consultant. I like new places and, while I had driven through the region, I had never really spent any time there.

Meet People4Good
November 21, 2018

One of the things wise people encouraged me to do was to meet with people to help me see what possibilities existed out there and to better understand what made me special, valuable, and unique.

S.O.S : Secure Other Support
September 18, 2018

As sellers and account managers we are a reflection.....When they’re doing great work it shows naturally through our demeanor and plays out...

Building Relationships with Words
July 27, 2018

My Dad is probably the biggest fan of my writing – and sometimes my biggest critic.  I’ve seen the statistics for this monthly piece and most of you who receive it actually read it. Some of you may muddle through it while others...

Accoutability + Consistency = Coffee
March 6, 2018

About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...

Breaking Patterns
June 20, 2017

There are patterns in every part of commerce. It’s easier to be robotically repetitive and as businesspeople, shoppers, or office workers, we tend to continue doing what we’re most comfortable with.

Authentic Dialogue
February 20, 2017

It’s so easy in the sales process to nod your head, agree with the prospect, and work to keep the peace. After all, it feels better and what kind of position are you in to object or share strong opinions when you’re trying to start a business relationship with someone? The answer is the best position.

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Something2Think About
December 6, 2023

You’re always marketing. There’s no rest. It doesn’t matter if you are a start-up, a tech company, a retailer, a home services expert, or anything else. Whatever you do in business or industry, you’re always marketing yourself.  

No Calculators2Help You!
September 13, 2023

It’s been well documented in past B2Seeds that I wasn’t the best math pupil. In fact, I never even made it to high school calculus. It certainly didn’t help that we weren’t allowed to use calculators on tests. I do remember wondering why I had to work out those problems by hand when my calculator could do it for me! 

Hard Questions2Answer
July 14, 2023

When I started this company 14 years ago, Public Relations wasn’t a focal point of our new firm.  Back in those days, we farmed out press releases, press conferences, and even media training. My background was in the television media business, so I was more focused on the advertising side of things in our industry.  

A Fun Title2Catch Your Eye
January 13, 2023

Some of the best ideas are stolen (may I more politely say borrowed). 

Over 30 years ago I was a TV sales manager who called on business and ad agencies in Michigan. One agency founder had a fun title on his card, and I remembered that.  Fifteen years or so later, when I started my company, I decided I wanted to have some fun with our titles, as well.  Internally we all know what we do, but externally, we like to poke a little fun at the formal titles and let our experience and sunny outlook shape the language that distinguishes us.

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Leaving it to the Pros
May 18, 2021

The year was 2003 and sequels were all the rage – The Lord of the Rings, Matrix, and Terminator movie series were topping the box office.  Speaking of Terminators, it was that year that Arnold Schwarzenegger became California’s Governor too.  The government was...

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