our insights

While we at 5Points Creative don’t claim to be fortune tellers, we do spend our days watching trends, questioning assumptions, and imagining what’s coming around the corner. With that in mind, here are our team’s predictions for what marketing and advertising could look like in 2026.

It’s been around for decades – films and TV shows have been made about it and there has been a lot of discussion and investment in artificial intelligence. AI is one of the hottest topics in business – just like in so many other sectors. Seminars, books, online chatter, and you can even ask AI about AI. There are countless resources for learning about AI and for integrating into your daily routine.

Join Bryan Ryberg and Bruce Bryan for a festive holiday tale that takes you through the dos and don’ts of sealing the deal!

A lot of people have asked me the same question over the past few months: How long did you work on the book? That’s a complicated answer.

You’ve got a logo. Awesome! High-five!But here’s the rub: Your logo alone isn’t your brand—just like your coffee order isn’t your whole personality.

Top brands are recognizable just by hearing or reading their name. I say “Target” and you picture a bullseye. I write “Amazon” and your brain conjures the A-Z and the smiley face below it. Sometimes a brand has its an identity all to itself. The “Golden Arches” or “Swoosh” immediately come to mind as perfect examples.

For decades, the power was in the hands of the employer. New employees were given a short amount of time to get their paperwork done and to hit their new positions running.

The 5Points team shares some scary marketing habits that keep them up at night!