5Points Creative is a full-service digital and creative agency specializing in marketing, advertising, digital, branding, and communication. We are passionate about helping mission-driven organizations create meaningful and lasting relationships with their customers through captivating experiences.
Matt Musselman performs graphic design and visual development for 5Points Creative. The coolest nerd in town, he brings a mean combo of artistic vision and technical prowess, wielding whatever software you throw at him while keeping a pencil (or stylus) close at hand.
After earning a degree from the Art Institute of California in San Diego, Matt returned to Roanoke, his home base since the mid '90s. His Roanoke-based career has been a mix of 3D illustration, sign/print design, graphics team management, and freelance work.
When not furiously clicking and staring at screens, you’ll find him camping in the woods or beating you in whatever board game is on the table.
Throughout his 15 years of experience in advertising and marketing, Brad Boothe has developed skills to identify and target businesses’ customers and create long-lasting relationships between them. Brad is well-versed in marketing tactics such as strategic planning, market research, branding, promotions, ad design, and campaign creation. Brad also has expertise in digital marketing, from website creation to social media management, and everything in between.
Brad earned his degree from Radford University with a double major in Media Studies and Marketing. Upon graduation, he took on the role of Marketing Director for Member One Federal Credit Union where he remained for several years. Brad’s next move brought him to Integrated Properties, where he was the Marketing and Specialty Leasing Manager.
In addition to his love for marketing and advertising, Brad is an avid sports fan and was an athlete for much of his life. He’s found many of the skills he learned on the playing field, like teamwork, leadership, and determination, have contributed to his success in client relations.
Graduate from Liberty University, with a degree in graphic design and minor in studio art. Megan is a talented creative with an eye for adding a little bit of fun to everything she works on. She is constantly learning how to become a better designer and to push her limits. Megan furthered her knowledge and experience in college by completing two internships and freelance work.
With a wide range of talents, Megan focuses on anything from branding to print design for 5Points Creative. She enjoys working closely with clients to give them work they’re proud of.
In her spare time, she enjoys film photography, drawing, and traveling with her husband. One day, they plan on fixing up a camper van to vacation around the United States.
Megan serves as 5Point Creative’s Client Whisperer which involves building meaningful relationships with our amazing clients and working with our team to provide each client with the best possible outcome with all we do.
Megan brings to the team nearly two decades of experience in communications and marketing with experience in nonprofits, housing and real estate, financial, and healthcare industries. She has a Bachelor of Arts in Communication Studies and Public Relations from Lynchburg University and an Associate in Communication Design from Central Virginia Community College.
Megan has a passion for creating clear and concise communications that always keep the reader in mind. In her personal time, she loves to bike throughout the Roanoke Valley, travel, and see live music whenever possible!
Adam Thompson is a Graphic Designer on paper, but more of a Jack-of-All-Trades with moderate to high skill in several visual mediums. His focus is primarily on websites; however, his skill with image processing comes in handy for the occasional image enhancement.
Born in Roanoke and educated locally, Adam enjoys being in nature and photographing our beautiful region. He has spent much of his childhood and beyond experimenting and learning a great deal about computers, web design, graphic design, photography, video, and communication. His experience with graphic design and print production allows him to create highly precise works for the specific demands of the client while adhering to tight deadlines.
Adam joined 5Points Creative with intentions to learn and refine his skills by listening to clients and ensuring that their vision is executed with thoughtfulness and attention to detail.
Dan Bryan represents 5Points Creative as the project manager and account representative covering the Southeast Tennessee Region. Based in Chattanooga, Tennessee, he works with clients to ensure that their marketing, advertising, and branding needs are met. Not only is he the son of 5Points Creative founder Bruce, Dan also has six years of experience providing marketing support, service development, and media relations assistance to public safety, search and rescue, and nonprofit agencies.
After graduating magna cum laude from the University of Toledo, Dan migrated to the South in 2011, where he received a crash course on chicken and biscuits, sweet tea, and the proper use of “y'all”. In addition to his work with 5Points Creative, he is also a Firefighter Engineer with the Chattanooga Fire Department assigned to Engine 4.
Dan uses the same determination, quick thinking, and creative problem solving that he learned on the fireground to provide clients with effective solutions to meet their marketing and advertising needs.
Tara is a multi-disciplined marketing professional with over 15 years of experience. Based out of Charlotte, NC, Tara supports clients with the unique ability to use creative + strategic thinking to problem solve and drive ROI. She believes curiosity, in fact, did not kill the cat and uses it as a foundation to identify hidden opportunities.
She has experience working with leading companies in a variety of industries, from financial to food & beverage to transportation (and everything in between). Tara also has a passion for helping brands attract, retain, and build relationships with their customers.
You may also find Tara behind a camera, baking up a new vegan creation, or watching music videos on YouTube. (Apparently, Peter Gabriel's "Sledgehammer" is the weirdest and most creative video of all time, in her humble opinion.)
Founder and President Bruce C. Bryan has put his two decades of experience in media and advertising to work for his clients. With a varied background that includes advertising, management, business development, marketing, strategic planning, media relations, and branding, he has created relationships with clients to maximize their investments and ensure the success of their marketing and advertising campaigns. He understands the advertising process. He utilizes a variety of tools to create customized solutions to the wide variety of problems companies face in these competitive times.
Winner of the 2006 National Association of Broadcasters “Best of the Best” Sales Promotion award, Bruce captures and implements creative solutions to everyday business problems. He’ll work with your company to formulate a strategic approach and execute the program to deliver success.
He has managed broadcast advertising departments at television stations in Michigan, Ohio, and Virginia and dramatically increased market share at each. He’s been recognized professionally for sales achievement in Flint, Michigan and Roanoke, Virginia. Personally, he’s volunteered in and run community organizations such as the Saginaw Valley Chamber of Commerce (Ambassador of the Year), Advertising Club of Toledo (President 2001), Ad Fed of Saginaw Valley, Mayor’s Task Force (Lansing, Michigan), Easter Seals of Michigan, and the Creative Connectors (Roanoke, Virginia).
Bruce is active on college campuses – speaking at such institutions as – Bowling Green State University, Roanoke College, Virginia Tech, University of Toledo, University of Findlay, Jackson Community College, Owens Community College, and Northwood University on a variety of topics such as advertising, television media, marketing, sales, and sales promotion.
Grayson is a digital analyst here at 5Points Creative. After Studying marketing at JMU he decided to enter the Marketing Industry by specializing in analytics and branding. His certifications in Google AdWords and SharpSpring make him the perfect fit for our analytic team. His drive and attention to detail allow him to bring interesting insight to our team and clients.
Born and raised in Roanoke VA, he likes to cook mainly in his air fryer and loves music. In his free time, he works in FL Studio producing music and enjoys traveling.
Kyle has spent well over a decade in media sales and marketing, starting as an advertising representative at a local newspaper where he later became the local and national sales manager. He then spent time as an advertising representative at a local television station, before becoming the marketing director for a small business. Based on these experiences, he started helping small businesses define their target audiences and brands in order to build successful marketing campaigns through digital and social media.
He has a natural curiosity which aids him in learning about different businesses and what they feel they need to do in order to be successful. He then likes to take this newfound knowledge and design custom marketing plans to aid these organizations in getting to where they want to be.
A native of Southside Virginia, Kyle graduated from the University of Virginia’s McIntire School of Commerce with majors in Marketing, Management, and Economics. He has called the Roanoke Valley home for well over 20 years.
Kyle enjoys spending time with his wife, son, and daughter (which usually means you will find them all together at a sporting event of some type). In his spare time, he volunteers with his church, to help them with their digital and social media endeavors. He also enjoys road cycling, kayaking, hiking, and golf, as well as teaching indoor cycling classes.
Kasey is a Business Admin Major (and Spanish Minor) Senior at Roanoke College. He is the Captain of the Men’s Varsity Basketball Team and a member of the Club Golf Team. He likes to hike, listen to music, and hang out with friends.
Kasey is going to apply his skills to our Marketing department by helping our team wrangle work overflow. And don’t stress if you have a scrambled Rubik’s Cube lying around - Kasey knows how to solve it!
Karen Tuttle works with 5Points Creative in a consulting role and enthusiastically supports clients with her insights and energy. A proud Roanoke College alum, Karen focused her career on healthcare administration and finance. Her leadership and team-building talents have benefitted hospitals, long-term care facilities, medical practices, and health systems. She served as President of the Virginia Healthcare Financial Management Association and spent many years cultivating relationships throughout the Commonwealth.
Karen enjoyed the unique opportunity to develop her interest in varied aspects of business, including marketing, strategy, information technology, human resources, and, of course, finance. She takes a holistic approach to management and to analysis. She is quick to get to the root cause of issues and to find meaningful solutions.
Karen possesses strong organizational and analytical skills, and she is an effective communicator who loves to speak to a crowd. She strives to teach and share her experience with others in order to help them excel, and gets a thrill from giving an assist to the team.
Yoga and watercolor painting are Karen’s current passions. She is an avid walker, and she loves to kayak. She is consumed with reading, and typically reads 100 books each year. And of course keeps a spreadsheet listing of them.
Samuel D. Britton spent his early years in communications as an on-air personality and writer at three Mid-West radio stations. Additionally, he served as Director of Creative Services at the local NBC television affiliate in Saginaw, Michigan.
In 1981, following a long tenure as Vice President, Client & Media Services at a Michigan advertising agency, Sam founded The Sam Britton Organization, Inc., a full service marketing communications firm.
During his agency’s thirty-year ownership, Sam oversaw an award-winning creative team and was responsible for the creation and execution of strategic communications programs for a variety of local, regional, and national clients.
Dan is a proofreader for 5Points Creative. He honed his proofing skills by teaching writing competency courses to college students for 20 years--hence, the name Proofing Prof. An undergraduate major in German (along with Business) helped cultivate an appreciation for language, grammar, and syntax at an early age. He’s a self-proclaimed word junkie and grammar nerd. His proofreading mission is to help people Write it Right.
Following a stint in the air force right after college, Dan worked for a Fortune 100 manufacturer in plant, international, and corporate positions. He has owned a business, taught business courses at Mary Baldwin University, facilitated leadership workshops for a local enterprise, and he writes articles and sells ads for a regional business magazine.
When not checking copy for typos and grammar glitches, Dan likes to fill his retirement days with cooking, reading, and spending time with his wife and their daughter and her family who live in Roanoke. They visit with their two sons and their families in Richmond and Fairfax as often as possible. Doting on and spoiling four grandchildren is his new job responsibility, and one he enjoys immensely.
Artistically driven from the beginning, Kym always knew creativity would be her life. She is an award-winning creative with two decades worth of agency experience working for both small creative shops and large, regional advertising firms. Her work has been recognized in numerous shows such as The Richmond Show and the American Advertising Awards, including a Gold National ADDY.
She easily migrates between big-picture concepts and details that are critical to the success of a brand or project, finding the perfect combination of words, color, and design – and a dash of the fun and bizarre. There’s no creative challenge that is beyond Kym’s mind and her portfolio represents a wide range of clients including large health care systems, universities, high-end retail, and defense.
When not solving creative problems, she’s spending time with her husband and 4 children; hiking and running with her twin sister; and enjoying British true crime procedurals, Marvel movies, and baking.
This work will help us grow
Truly a pleasure
Their strengths bring out ours
They gave us the WOW
A great partner
They stepped in and helped
They're always willing to listen