5Points Creative is a full-service digital and creative agency specializing in marketing, advertising, digital, branding, and communication. We are passionate about helping mission-driven organizations create meaningful and lasting relationships with their customers through captivating experiences.
Kyle has spent well over a decade in media sales and marketing, starting as an advertising representative at a local newspaper where he later became the local and national sales manager. He then spent time as an advertising representative at a local television station, before becoming the marketing director for a small business. Based on these experiences, he started helping small businesses define their target audiences and brands in order to build successful marketing campaigns through digital and social media.
He has a natural curiosity which aids him in learning about different businesses and what they feel they need to do in order to be successful. He then likes to take this newfound knowledge and design custom marketing plans to aid these organizations in getting to where they want to be.
A native of Southside Virginia, Kyle graduated from the University of Virginia’s McIntire School of Commerce with majors in Marketing, Management, and Economics. He has called the Roanoke Valley home for well over 20 years.
Kyle enjoys spending time with his wife, son, and daughter (which usually means you will find them all together at a sporting event of some type). In his spare time, he volunteers with his church, to help them with their digital and social media endeavors. He also enjoys road cycling, kayaking, hiking, and golf, as well as teaching indoor cycling classes.
With a strong marketing sense and a good eye for finding her way around any obstacle she faces; Anna excels at every project that comes her way. Some may even call her an advertising virtuoso. At 5Points Creative, we call her our Associate Account Lead.
When it comes to delivering successful solutions and wowing her clients, Anna gives credit to her wide range of experience in the industry. She draws from her interest in design, writing, and project management to deliver solutions that wow her clients and drive results. From the initial brainstorming process of a project to its final execution, Anna loves being part of the process and finds creating and collaborating alongside her team and clients one of the most fascinating parts of her work.
Anna earned her bachelor's degree in communications from George Mason University's Honors College in 2021. While there, she developed a passion for social media and creative writing, leading to her career in advertising and marketing. She has been a digital content strategist for a boutique digital marketing agency and has also helped manage marketing and social media for several nonprofit organizations, including Healing Strides of Virginia, Stillhouse Press, the annual Fall for the Book Festival in Northern Virginia, and The Side-Out Foundation.
A lifelong traveler, Anna spent her childhood in Missouri, Richmond, Virginia, and Germany, where she visited her grandparents each summer. She and her partner have called Roanoke home for the past two years and live on a farm in Boones Mill. An animal lover and horseback rider, Anna regularly volunteers at Healing Strides and enjoys the time she gets to spend there with kids and adults. You can find her baking, cooking, gardening, or curled up on the couch playing a video game when she's not at the barn or riding horses.
Highly perceptive and always enthusiastic about everything she does, Marlee is the preeminent example of what it means to "bring the hype." As 5Points Creative's Marketing Coordination Specialist, she is always on the move, keeping the wheels of the organization turning by managing the agency's Lead Gen + CRM System from Constant Contact. But she doesn't stop there.
Marlee is always waiting in the wings and ready to roll up her sleeves to assist with any agency project. Website builds and maintenance? She's got you. Data analytics? Not a problem. Motivation and encouragement? Of course! Marlee is always the first to make sure her team members and clients know how great they are, and it's not just because of their work.
A Roanoke College graduate, Marlee has extensive experience in the hospitality and tourism industry and CRM and email automation systems. Her favorite part of her professional career has always been helping people find solutions and stay organized.
Born and raised in Roanoke, Marlee loves her hometown and takes great pride in the city's growth over the last several years. She loves outdoor adventures with her husband, including camping, hiking, cycling, and going stand up paddle-boarding with their Alaskan Malamute/Husky mix and ultimate best friend, Gypsee. Marlee also enjoys thrifting, being a plant-mom, and breaking it down on any dance floor she can find.
Adam Thompson is a Graphic Designer on paper, but more of a Jack-of-All-Trades with moderate to high skill in several visual mediums. His focus is primarily on websites; however, his skill with image processing comes in handy for the occasional image enhancement.
Born in Roanoke and educated locally, Adam enjoys being in nature and photographing our beautiful region. He has spent much of his childhood and beyond experimenting and learning a great deal about computers, web design, graphic design, photography, video, and communication. His experience with graphic design and print production allows him to create highly precise works for the specific demands of the client while adhering to tight deadlines.
Adam joined 5Points Creative with intentions to learn and refine his skills by listening to clients and ensuring that their vision is executed with thoughtfulness and attention to detail.
Samuel D. Britton spent his early years in communications as an on-air personality and writer at three Mid-West radio stations. Additionally, he served as Director of Creative Services at the local NBC television affiliate in Saginaw, Michigan.
In 1981, following a long tenure as Vice President, Client & Media Services at a Michigan advertising agency, Sam founded The Sam Britton Organization, Inc., a full service marketing communications firm.
During his agency’s thirty-year ownership, Sam oversaw an award-winning creative team and was responsible for the creation and execution of strategic communications programs for a variety of local, regional, and national clients.
As 5Points Creative's Digital Detective, Grayson is a pro at going behind the scenes and investigating data. From digital marketing analysis and ad buying to account management, CRM strategy, and support, Grayson is always ready to take on his next case. A logical thinker who stays prepared to find proven solutions for any challenge, there is no piece of data that he can't research and analyze to create the best possible advertising strategies for his clients.
Grayson started exploring a career in advertising as an intern at 5Points Creative. After graduating from James Madison University with a degree in marketing, he officially joined the company and loves being part of a strong, creative group of professionals. He particularly enjoys the analytical, detail-oriented, and goal-focused nature of his projects and campaigns.
A lifelong resident of the Roanoke Valley, Grayson has many different hobbies that keep him busy in town. He is very focused on fitness and working out, enjoys working on producing music, and likes cooking. You will find him traveling and exploring different cities when he's not in the mountains.
Bruce C. Bryan is an author, entrepreneur, and connector of people. With 20 years of experience in the television industry, Bruce managed broadcast advertising departments at television stations in Michigan, Ohio, and Virginia. Winner of the 2006 National Association of Broadcasters “Best of the Best” Sales Promotion award, he now develops and implements creative solutions to everyday business problems.
In 2009, Bruce founded 5Points Creative, a full-service advertising and marketing firm based in Roanoke, Virginia. Throughout Bruce’s leadership as President of the firm, 5Points received scores of accolades, including numerous American Advertising Awards, Communicator Awards, and Telly awards. His company was named the “2019 Small Business of the Year” in business-to-business services by the Greater Roanoke Chamber of Commerce. In 2023, 5Points Creative was awarded the Howard Packett Award for Creative Excellence, the Best in Show – Broadcast ADDY, a Gold ADDY, and three Silver ADDY awards at the annual AAF Roanoke ADDY Awards Ceremony.
In addition to helping businesses succeed, Bruce fosters multiple organizations through volunteer work. He is a founding board member for the national non-profit Help Save The Next Girl. After six years of running The Down by Downtown Music Festival, Bruce founded The Spot on Kirk in 2015 and remains President of their Board of Directors. He also serves on the Board of Directors for Healing Strides of Virginia.
A lifelong lover of writing, Bruce published his first book in 2021 titled 40 West: Two Brothers Take the Trip to Mark a Lifetime. It chronicles Bruce’s cross-country journey with his brother to honor and celebrate their late father. With a particular affinity for Michigan basketball, Bruce is an avid fan of the Detroit Pistons and the Michigan State Spartans. He also appreciates time with his friends and family; they will be the first to tell you he enjoys the experience of having a great meal or a lovely glass of red wine.
Bruce and his wife Laurel live in Roanoke and are often busy spending time with each of their children and four grandchildren--with two more grandkids coming soon!
A talented photographer, illustrator, and graphic designer, Jenya uses her artistic eye and strong attention to detail to create incredible design concepts as part of 5Points’ Creative Team.
An honors graduate of the National University of Ukraine, Jenya studied finance but has always been interested in art and design. She loves creating vector illustrations and designs, and for the past several years, she has been studying and training to perfect her photography skills. Her passion for photography has also helped her develop an expert-level creative eye when editing photos and videos.
When she’s not designing amazing projects for our clients, you will still find Jenya being creative. She loves photographing her son and researching the latest photography techniques and ideas. She also is a talented knitter and has been knitting since childhood. A lover of the outdoors, Jenya enjoys sports, hiking, swimming, dancing, meditating, and any activity that supports better health for her and her son.
Always curious and ready to learn, Christine is a creative and analytical problem-solver who brings many expert-level skills to her 5Points Creative administrative position. With a strong mix of account management experience, operations expertise, financial know-how, and organizational tricks, she's always ready with answers and can easily anticipate the needs of her team.
Originally from Delaware, Christine earned a bachelor's degree in psychology at Michigan State University and an associate degree in graphic design from the Community College of Denver. While in Colorado, she helped manage the day to day needs of a printing business, including print production, design, finance, operations, account management, and content creation.
Drawn to the beauty of the Roanoke Valley, Christine loves outdoor activities, including hiking and watching wildlife play while she hangs out on her porch cross-stitching and talking to her son about Minecraft. Her other hobbies include laughing at her dog's antics, helping solve 1970s cold-case crimes, attempting to cook, and traveling.
When it comes to design, Alice's collaborative nature produces compelling work that becomes more than just a creative project, it's a fulfilling, imaginative process for everyone involved. As a 5Points Creative Graphic Designer, Alice uses her talents to produce print and web designs and assist in creative and innovative campaigns on the Creative Team.
Alice graduated from Virginia Commonwealth University's School of the Arts (VCUarts), where she majored in Graphic Design and minored in Painting and Printmaking. While in school, she worked under one of her professors in a collaborative setting to produce web and print design work for their publishing initiative. She has also produced design work for 2 non-profit organizations.
An experienced Starbucks barista, Alice loves making coffee and creating different flavor combinations and mouthfeels. She also enjoys playing video games and drawing in Procreate. A self-proclaimed thrill-seeker, she loves the electric energy of concerts, amusement parks, and roller coasters. Alice also enjoys experiencing nature by caring for her plants and hiking.
Dan is a proofreader for 5Points Creative. He honed his proofing skills by teaching writing competency courses to college students for 20 years--hence, the name Proofing Prof. An undergraduate major in German (along with Business) helped cultivate an appreciation for language, grammar, and syntax at an early age. He’s a self-proclaimed word junkie and grammar nerd. His proofreading mission is to help people Write it Right.
Following a stint in the air force right after college, Dan worked for a Fortune 100 manufacturer in plant, international, and corporate positions. He has owned a business, taught business courses at Mary Baldwin University, facilitated leadership workshops for a local enterprise, and he writes articles and sells ads for a regional business magazine.
When not checking copy for typos and grammar glitches, Dan likes to fill his retirement days with cooking, reading, and spending time with his wife and their daughter and her family who live in Roanoke. They visit with their two sons and their families in Richmond and Fairfax as often as possible. Doting on and spoiling four grandchildren is his new job responsibility, and one he enjoys immensely.
Like any great, wise strategist, Karen is focused, detail-oriented, and always interested in learning how things can operate in the best way possible. Using these super talents, she pulls from many resources to help her clients make the best decisions for their success. Full of insightful wisdom and warm energy, Karen is a thorough, professional consultant with many years of experience in HR, finance and accounting, strategic planning, and IT, which comes in handy as the go-to support system for 5Points Creative and its clients.
A proud Roanoke College alumna, Karen was most recently the CEO of a large physician-owned medical practice where she gained invaluable experience in healthcare administration and finance. Consulting has become Karen’s passion, and she is devoted to continually learning and building her skill set.
Karen loves the outdoors, and you can often find her walking, hiking, kayaking, and paddle boarding throughout the Roanoke Valley. She is also an enthusiast of yoga and watercolor painting, and spending time with her children and grandchildren is one of her all-time favorite things. A devoted bibliophile, Karen typically reads 100 books yearly—and she keeps a spreadsheet listing them!
A marketing professional known for her strong intuition and ability to adapt to any change that comes her way, Madeline is the Associate Account Lead every client wants. She’s developed an exceptional talent for working with others and is an expert when it comes to collaborating as a team to achieve positive results.
A graduate of Hollins University, Madeline has a degree in international studies and communication and believes her liberal arts experience is what fuels her desire to follow her many interests, learning as much as she can about each subject. She has gained experience as a professional barista, a horseback riding instructor, and a substitute teacher. These experiences have helped her develop strong listening skills and the ability to see the details of a project from multiple points of view.
Originally from Rhode Island, Madeline fell in love with the Blue Ridge Mountains in college. You can find her exploring the mountains and collecting mushrooms with her dog Frankie when she's not working. If she's not in the woods, you can locate her at the barn, riding horses and finding peace. Madeline's other hobbies include reading at least three books at once, learning new languages, and writing about the natural world.
Artistically driven from the beginning, Kym always knew creativity would be her life. She is an award-winning creative with two decades worth of agency experience working for both small creative shops and large, regional advertising firms. Her work has been recognized in numerous shows such as The Richmond Show and the American Advertising Awards, including a Gold National ADDY.
She easily migrates between big-picture concepts and details that are critical to the success of a brand or project, finding the perfect combination of words, color, and design – and a dash of the fun and bizarre. There’s no creative challenge that is beyond Kym’s mind and her portfolio represents a wide range of clients including large health care systems, universities, high-end retail, and defense.
When not solving creative problems, she’s spending time with her husband and 4 children; hiking and running with her twin sister; and enjoying British true crime procedurals, Marvel movies, and baking.
Always in line with the best ways to connect clients with the right media outlets, Dan is the fearless captain of 5Points Creative's media ship, ensuring the correct strategies are in place to create successful brand awareness campaigns with winning results. As 5Points Creative's Digital Director, he seamlessly navigates the complex media buying world and is known as a seasoned pro among his advertising sales partners.
Dan attended the University of Toledo, where he studied political science and public administration. He has served as a full-time firefighter in Chattanooga, Tennessee, and has a diverse background in first-responder work. During his time in Chattanooga, he also began gaining experience as a media buyer and was part of establishing B2C Digital, which later became 5Points Digital.
While Dan was born in Roanoke, he grew up in Michigan and Ohio and started his career in Chattanooga. An experienced rescue technician, he has spent time on a state Urban Search and Rescue Task Force as a Canine SearchSpecialist. Dan and his Labrador Retriever, K9 Artemis, achieved the FEMA TypeI (Live Find) certification, making them one of approximately 280 K9 teams in the country to hold the certification. When he's not leading the 5PointsCreative media team, Dan can be found spending time with his wife and two wonderful kids.
Whether writing to appeal to a specific audience or taking a deep dive into digital strategy and social media analytics, Shelby has the unique talent of being both a left and right-brain thinker in the digital and social realms.
As 5Points Creative's Content Marketing Specialist, Shelby loves listening to others and using her marketing communications expertise to help them reach their goals. She then seamlessly works backward from the big picture to develop a blog or social media content that aligns perfectly with the client's goals and vision.
A 2021 graduate of Virginia Tech, Shelby studied public relations and is pursuing a master's degree in digital marketing and advertising strategy from Liberty University.
Originally from Glen Allen, VA, Shelby loves all the outdoor activities the Roanoke Valley offers and deeply appreciates the people and connections she's made throughout the region. Shelby is a volunteer youth leader at her church and leads a small group for middle school girls. She enjoys running, spending time with her friends, and watching music videos and artist interviews on YouTube. A big Taylor Swift fan, Shelby also loves all things country music.
Always in search of inspiration for her next stunning, original design, Hannah brings a keen eye for detail and a fresh perspective to her role as Graphic Guru at 5Points Creative. A lifelong passion for intentional storytelling shines through her dynamic illustration and branding, and her thoughtful approach creates unique visual connections for both 5PC and our clients that can only come from a true creative.
An graduate of Texas A&M University at Commerce, she has continued building on her degree in Visual Communication through 7+ years of in-house, freelance, and agency design experience. While her experience ranges across clients of many industries and sizes, she especially enjoys working with mission-driven organizations who are passionate about their goals.
A native of Dallas, TX, Hannah enjoys the outdoor recreation opportunities here in Roanoke. Just as wide and varied as her creative range, her hobbies include hiking, swimming in nature, embroidery, hula hooping, reading, and spending time with her pets.
Brad will be the first to tell you a lot goes into becoming a legend. Being a longstanding member of the starting line for your team comes with a lot of responsibility. While you keep strong respect for tradition, you must always stay current with the latest trends in your field. Brad has enough experience to know there’s no resting on your laurels in the advertising game, and he has the winning record to prove it.
As Director of Operations, Brad’s 15 years of advertising and marketing experience have made him well-versed in marketing tactics, including strategic planning, market research, branding, promotion, ad design, and campaign creation. His expertise in digital marketing has made him the GOAT in developing 5Point Creative’s services, from website creation to social media management.
Brad earned his degree from Radford University with a double major in media studies and marketing. An athlete by nature, Brad found many skills he learned on the playing field, like teamwork, leadership, and determination, to be advantageous to his success with client relations. Brad enjoys spending time with his family and coaching his son’s football and basketball teams. When he and his family are off the field and the court, you can find them going to the latest Marvel movie, watching sports, and going to the pool.
Taylor believes the most valuable experiences are created when you take the time to learn the best ways to communicate with others. That passion and desire to understand people make her a fantastic Associate Account Lead. Always open-minded and friendly, Taylor truly enjoys managing client relationships.
After graduating from Virginia Tech, Taylor explored her entrepreneurial side as she began creating and selling her jewelry. Her experiences with her own business helped her develop the well-rounded skill set she uses daily in her current position at 5 Points Creative.
Taylor grew up at Smith Mountain Lake and has always enjoyed the Roanoke Valley. You will find her spending her free time with her husband and two boys, taking advantage of everything lake life offers. She also loves live music, and you will often see her and her family enjoying the outdoors and jamming to their favorite tunes.
Matt Musselman performs graphic design and visual development for 5Points Creative. The coolest nerd in town, he brings a mean combo of artistic vision and technical prowess, wielding whatever software you throw at him while keeping a pencil (or stylus) close at hand.
After earning a degree from the Art Institute of California in San Diego, Matt returned to Roanoke, his home base since the mid '90s. His Roanoke-based career has been a mix of 3D illustration, sign/print design, graphics team management, and freelance work.
When not furiously clicking and staring at screens, you’ll find him camping in the woods or beating you in whatever board game is on the table.
Truly a pleasure
They gave us the WOW
This work will help us grow
A great partner
They're always willing to listen
They stepped in and helped
Their strengths bring out ours