As a Digital Marketing Analyst at 5Points Creative, Grayson specializes in navigating the technical landscape of modern advertising. He bridges the gap between high-level strategy and technical execution, with a particular focus on performance marketing and technical SEO.

Whether he is managing complex Google Ads and Meta campaigns, configuring intricate conversion tracking, or optimizing site discoverability through schema markup and LLM-readiness, Grayson ensures every digital touchpoint is measurable and effective. A graduate of James Madison University with a degree in Marketing, he thrives on the analytical, detail-oriented nature of campaign scaling and attribution.

Grayson acts as a key strategic consultant for diverse accounts, managing everything from landing page migrations to advanced search equity strategies. He enjoys the collaborative environment at 5Points, working closely with the team to ensure technical configurations remain compliant, secure, and high-performing.

Based in Charlotte, North Carolina, Grayson maintains a busy lifestyle outside of the digital world. He is a dedicated fitness enthusiast with a passion for high-protein meal prep and healthy living. When he’s not analyzing the stock market, you can find him working on music production or keeping up with the latest streetwear trends. An avid fan of high-tension psychological thrillers, Grayson also enjoys traveling and exploring the mountains.