Tourism

Marketing That Moves People to Visit

Tourism is about more than just visitors. It’s about creating memorable experiences, driving economic growth, and strengthening community pride. At 5Points Creative, we partner with destinations, attractions, and hospitality groups to help them stand out in an increasingly competitive travel market.

From brand strategy to digital campaigns, our work is designed to capture attention, inspire action, and deliver measurable results for your tourism organization.

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Why Tourism Marketing Is Different

Marketing a destination is not the same as marketing a product. Tourism marketing requires balancing community identity, visitor expectations, and regional competition—all while staying authentic. People don’t just buy trips; they invest in experiences. That means your marketing must:

  • Inspire Emotion – Travelers want to feel something before they ever pack a bag.
  • Highlight Uniqueness – Every destination has a story. We help you tell it in a way that resonates.
  • Build Trust – Visitors rely on compelling, credible, and consistent messaging when making decisions.
  • Drive Economic Impact – The ultimate goal: more visits, more overnight stays, and greater community benefit.

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At 5Points Creative, we understand these dynamics. Our team has helped cities, counties, regions, and attractions amplify their message, attract more travelers, and grow tourism-driven revenue.

two employees looking at fonts on a computer screen trying to decide on the fate of a client's branding.

what we do

Marketing

Blending strategic thinking with bold creativity is our specialty. We love to flip the script and develop unexpected solutions that don't just move metrics, they move people.

Marketing
Branding

We dive deep to uncover what makes you extraordinary, crafting authentic brand stories that command attention in a crowd of competitors and lookalikes.  

Branding
Communications

We help you cut through the noise with strategic messaging that transforms your story into lasting conversations through perfectly calibrated press, events, and actions.

Communications
Advertising

Our boundary-pushing campaigns don't just reach your audience; they resonate deeply, creating the perfect impact to accelerate your growth.

Advertising
Digital

While others chase digital trends, we’re busy creating them and transforming your online presence into an experience that sparks meaningful connections.

Digital

Our Work for Tourism Clients

We are a full-service agency with experience across all aspects of tourism marketing. That means you get strategy, execution, and creativity all in one place.

Brand Strategy & Creative Development

Your brand is more than a logo. It’s the promise your destination makes to every visitor. We work with you to develop messaging, visuals, and positioning that reflect your community’s character while standing out against competition.

Website Design & Development

Travel decisions start online. Your website is often the first impression of your destination, so it must inspire exploration while making it easy for visitors to plan their trip. Our team builds websites that are visually striking, user-friendly, mobile-first, and optimized for search.

Media Planning & Buying

We connect your message with the right audience at the right time. From billboards to broadcast, print to digital, we handle media negotiations and placement to maximize your budget and reach.

Video & Content Production

Tourism thrives on storytelling. We produce videos, photography, and content that highlight the people, places, and experiences that make your destination unique.

Digital Marketing & Social Media Campaigns

From targeted social ads to search campaigns, we help you reach travelers while they’re dreaming, planning, and booking. Our digital strategies ensure your message is seen by the audiences most likely to visit.

Community Engagement & Event Promotion

We also help promote festivals, concerts, and events—bringing in visitors while strengthening community pride and participation.

featured projects

Ridge View Bank
Good Samaritan Hospice
Craig Botetourt Electric Cooperative
view full portfolio

The 5Points Creative Approach

Every destination is unique, but our approach is consistent:

  1. Listen – We take time to understand your community, your goals, and your audience.
  2. Strategize – We build a custom marketing plan designed to reach travelers where they are.
  3. Create – Our creative team develops engaging, authentic campaigns that inspire action.
  4. Deliver – We execute across platforms—digital, print, video, outdoor, and more.
  5. Measure – We track results and adjust strategies to ensure continued growth.

Results That Last

Our tourism clients have seen:

  • Increased visitation and extended overnight stays.
  • Stronger brand recognition across regional and national audiences.
  • Greater community engagement and support for tourism initiatives.
  • Campaigns that deliver measurable ROI.

Tourism marketing is not a short-term effort. It’s about building momentum year after year. That’s why we focus on strategies that deliver long-term value as well as immediate results.

Why Choose 5Points Creative

  • Tourism Experience – We’ve worked with destinations big and small, giving us insight into the challenges and opportunities tourism groups face.
  • Full-Service Capabilities – Strategy, creative, media, web, and production under one roof.
  • Proven Results – Our work consistently drives engagement, visitation, and brand awareness.
  • Relationship-Driven – We don’t just build campaigns; we build partnerships with the organizations we serve.

get in touch

Take 5 minutes to get to know us, and you'll see what makes us stand out.