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Your website is your digital front door—and it’s often the first (and sometimes only) interaction people will have with your organization.Whether you’re a nonprofit, a small business, or a growing brand, your online presence must do more than just exist.

These days—for obvious reasons—we hear a lot about “fake news.” With all my might, I am going to avoid making a political statement here in this setting. Instead, I want to focus on the word “fake.”

Colleges and universities aren’t just competing with one another now—they’re up against trade schools, bootcamps, online certifications, and the ever-growing “college is optional.”

While budget scrutiny is warranted, cutting your advertising spend shouldn't be your default. Brands that stay visible and present during downturns build trust, gain market share, and stay top-of-mind while competitors fade. This isn’t just a theory—it’s a proven business strategy seen time and again across decades of economic uncertainty. Learn why marketing during economic downturns pay off.