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Is Your Website Helping Your Business?

June 16, 2025
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By: Bruce C. Bryan
Your website is your digital front door—and it’s often the first (and sometimes only) interaction people will have with your organization.Whether you’re a nonprofit, a small business, or a growing brand, your online presence must do more than just exist.

Something Practical2Observe

Advertising/Marketing
June 13, 2025
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By: Bruce C. Bryan
These days—for obvious reasons—we hear a lot about “fake news.” With all my might, I am going to avoid making a political statement here in this setting. Instead, I want to focus on the word “fake.”

What Higher Ed Can Learn From Brand-Loyal Businesses

May 28, 2025
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By: Bruce C. Bryan
Colleges and universities aren’t just competing with one another now—they’re up against trade schools, bootcamps, online certifications, and the ever-growing “college is optional.”

Why Cutting Your Advertising Budget in a Downturn is the Wrong Move

Advertising/Marketing
May 15, 2025
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By: Bruce C. Bryan
While budget scrutiny is warranted, cutting your advertising spend shouldn't be your default. Brands that stay visible and present during downturns build trust, gain market share, and stay top-of-mind while competitors fade. This isn’t just a theory—it’s a proven business strategy seen time and again across decades of economic uncertainty. Learn why marketing during economic downturns pay off.

AI Writing for Nonprofits

Creativity & Problem Solving
May 9, 2025
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By: Bruce C. Bryan
In these times of uncertainty, one thing is certain for nonprofits: you need to make the most of your resources. Learn how to make the most of Artificial Intelligence.