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Join Bryan Ryberg and Bruce Bryan for a festive holiday tale that takes you through the dos and don’ts of sealing the deal!

A lot of people have asked me the same question over the past few months: How long did you work on the book? That’s a complicated answer.

You’ve got a logo. Awesome! High-five!But here’s the rub: Your logo alone isn’t your brand—just like your coffee order isn’t your whole personality.

Top brands are recognizable just by hearing or reading their name. I say “Target” and you picture a bullseye. I write “Amazon” and your brain conjures the A-Z and the smiley face below it. Sometimes a brand has its an identity all to itself. The “Golden Arches” or “Swoosh” immediately come to mind as perfect examples.

For decades, the power was in the hands of the employer. New employees were given a short amount of time to get their paperwork done and to hit their new positions running.