As Beth can tell you, being the Director of Account Services at 5Points Creative is a lot like being a marketing therapist—you’re often diagnosing brand challenges, prescribing smartsolutions, and nurturing client relationships. This is where Beth shines, and when you add in her knack for strategy and insight, she doesn't just manage accounts; she transforms them.

 From developing comprehensive branding strategies and managing corporate communications to implementing cutting-edge digital marketing campaigns, Beth has the unique ability to see the bigger picture while never losing sight of the most intricate details. This talent has made her a trusted advisor to clients in several major industries like healthcare, financial services, retail, technology, and manufacturing.  

 Born and raised in Roanoke, Virginia, Beth attended Virginia Tech where she earned her bachelor’s degree in communications with a focus in public relations. Her friends and family will tell you she's an extroverted introvert, which is true, as Beth thrives on client interactions and strategic thinking during the day, then unwinds by exploring the hiking trails of the Roanoke Valley or settling in for an evening of good reality TV in her free time.  

‍