insight

September 13, 2023

No Calculators2Help You!

It’s been well documented in past B2Seeds that I wasn’t the best math pupil. In fact, I never even made it to high school calculus. It certainly didn’t help that we weren’t allowed to use calculators on tests. I do remember wondering why I had to work out those problems by hand when my calculator could do it for me! 

Most teachers told us grasping the process made us stronger and helped us become more adept at math. Later on, some teachers admitted that knowing how/where to get the information (or the answers) was just as valid as going through the rigors of problem solving the hard way.

Decades later calculators are pretty much a thing of the past. Most students use their “smart phones” for solving math problems and looking up information for answers to test questions. Information is at our fingertips, and we learn from it 24-7. 

Today, there’s Artificial Intelligence (AI). The ways in which it has taken this whole issue of learning to the next level, is astonishing. These same classrooms – with new teachers and obviously new students - are now wrestling with what to do with AI. 

AI4Future Consideration

For the last several years, we have actually dabbled with AI in our writing.

You may wonder if Bruce is the one writing this issue of B2Seed or some computer? On the other hand, does it really matter?

There are all kinds of ramifications as it relates to AI becoming a key influence in business and education. Beyond that, concerns have been raised with AI creations in the world of art and even broadcast news. The fact is, AI is steadily improving. While that creates fear for some, others see it as an opportunity.

In the advertising and marketing world, AI could assist you with integrating faster solutions as a part of your routine. Some would ask, “why do we need 5Points Creative if AI can deliver the same results?” That’s a legitimate question. However, I prefer to look at the positive. We can do more for our clients with the support of AI. Plus, I choose to believe the human touch, along with a set of empathic eyes that accompany the human touch, provide an unmatched value.

So, let’s just agree to keep watching the evolution of AI with an eye on how it can help us all do a better job of marketing and advertising. For starters – check out Google Bard and see what it has to say for itself.

"I am an AI that can help marketers. I can help you better understand your target audience, create more personalized and engaging marketing materials, optimize your marketing campaigns, and automate tasks. I can do all of this by analyzing data and using my knowledge of marketing. I am still under development, but I am learning new things every day. I am excited to help marketers improve their campaigns and achieve their goals. Here are some specific examples of how I can help you: I can help you understand your target audience by analyzing their demographics, interests, and online behavior. This information can then be used to create more personalized and relevant marketing messages. I can help you create more personalized and engaging marketing materials, such as ad copy, social media posts, and email campaigns. I can do this by using my knowledge of language and psychology to create messages that are more likely to resonate with your audience. I can help you optimize your marketing campaigns for better results. I can do this by tracking the performance of your campaigns and identifying areas for improvement. I can also help you automate tasks such as data analysis and campaign management. This can free up your time so you can focus on more strategic tasks."

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