It’s been well documented in past B2Seeds that I wasn’t the best math pupil. In fact, I never even made it to high school calculus. It certainly didn’t help that we weren’t allowed to use calculators on tests. I do remember wondering why I had to work out those problems by hand when my calculator could do it for me!
Most teachers told us grasping the process made us stronger and helped us become more adept at math. Later on, some teachers admitted that knowing how/where to get the information (or the answers) was just as valid as going through the rigors of problem solving the hard way.
Decades later calculators are pretty much a thing of the past. Most students use their “smart phones” for solving math problems and looking up information for answers to test questions. Information is at our fingertips, and we learn from it 24-7.
Today, there’s Artificial Intelligence (AI). The ways in which it has taken this whole issue of learning to the next level, is astonishing. These same classrooms – with new teachers and obviously new students - are now wrestling with what to do with AI.
For the last several years, we have actually dabbled with AI in our writing.
You may wonder if Bruce is the one writing this issue of B2Seed or some computer? On the other hand, does it really matter?
There are all kinds of ramifications as it relates to AI becoming a key influence in business and education. Beyond that, concerns have been raised with AI creations in the world of art and even broadcast news. The fact is, AI is steadily improving. While that creates fear for some, others see it as an opportunity.
In the advertising and marketing world, AI could assist you with integrating faster solutions as a part of your routine. Some would ask, “why do we need 5Points Creative if AI can deliver the same results?” That’s a legitimate question. However, I prefer to look at the positive. We can do more for our clients with the support of AI. Plus, I choose to believe the human touch, along with a set of empathic eyes that accompany the human touch, provide an unmatched value.
So, let’s just agree to keep watching the evolution of AI with an eye on how it can help us all do a better job of marketing and advertising. For starters – check out Google Bard and see what it has to say for itself.
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