October 10, 2022

5 Ways Content Marketing Helps Convert Leads

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing helps your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture leads, with the goal of converting customers. 

1. Position your company and its key players as thought leaders 

According to, 81% of people use Instagram alone to research products and services. Establish expertise and credibility with your ideal customers through Content Marketing by providing the information they are looking for. You can answer their top questions, introduce your team members, and keep them interested in your products and services. Viewers who are engaged with and trust your message are more likely to be loyal customers.  


2. Generate new business leads  

When you’re putting the work into creating compelling Content Marketing, don’t forget to throw in a submission form! This powerful tool will not only help you build your subscriber list, but it will also provide you with powerful data about your subscribers. HubSpot discovered that 74% of marketers are currently using web forms for lead generation, and 49.7% of them claim it to be their highest converting lead generation tool. Viewers’ interests, buying habits, key demographics, and level of engagement can all be captured within their submissions. You’ll know the exact moment your cool lead turns warm when they subscribe to your list!  


3. Improve your search engine ranking 

Content Marketing provides dynamic content for your website which works to improve your SEO. This year 57% of marketing executives claimed on-page content was the most effective SEO tactic, according to Content Trainer, Jen Barrell. Furthermore, the use of the right keywords will help you attract your ideal audience to your site. When you’re attracting the right audience, you stand a much better chance of converting those leads to a customer.  


4. Provide social media content that drives traffic back to your website 

Content Marketing is a fantastic tool to share on social media! According to, around 97% of all Fortune 500 enterprises use at least one social media platform to foster positive communication. It can open conversations and provide great clickable content which will help to build engagement with your audience. If your Content Marketing is especially compelling, it could help turn your audience into your advocate when they share your information with their own field of influence! There’s nothing more valuable than a word-of-mouth referral. 


5. Built-in content for your e-Newsletters 

Get right in front of your subscribers with the information you want them to know with Content Marketing. It’s a valuable way to know who is engaged with your message and what information is the most valuable to your audience. Due to its content variety, The Washington Post typically has an open-rate of 30%, which is higher than the average 22% bench mark. It also helps to fill out your content calendar. You can rest easily knowing that you always have the right content when you start building your email campaigns. 

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