St. Patrick's Day observes the death of St. Patrick, the patron saint of Ireland. Today, the holiday is celebrated with parades, special foods, music, dancing, drinking, and a whole lot of green. While many brands take advantage of holidays to create special promotions or campaigns, here are some ways to make your own luck with marketing!
The best part about holidays, large or small, is that they are already scheduled for us on our calendars. Don’t get pinched for forgetting to wear green. Expert schedulers suggest planning your holiday marketing up to six months in advance to cover the messaging development, task delegation, and expenses for your campaign.
Do Your Homework
Do you know the difference between a shamrock and a four-leaf clover? The answer may surprise you. Research is the support that undergirds any marketing strategy. If your content is centered around a holiday you are not familiar with, don’t make assumptions – research all that you can to avoid sharing misinformation. Being sensitive to diverse cultures will help make sure your marketing isn't tone deaf or fails to resonate.
Limited Edition Products
It is likely that your products are already pure gold. But limited edition merchandise has the potential to increase your brand's awareness along with what you already have. It can provide sufficient value, improve connection, and increase demand. Commemorating dedicated events and holidays with limited edition memorabilia can leave a lasting impact.
Consider Interactive Content
As opposed to passive viewing, interactive content marketing engages users by requiring them to participate in the process. Eighty-eight percent of marketers credited interactive content for differentiating their brand from their competitors. Whether you are sharing digital surveys and quizzes, or mailing care-packages with branded games, you will want to leave your clients greening ear to ear!
Connect With Your Community
City-wide promotions are a terrific way to expand your brand’s visibility. Sponsorships and providing branded merchandise at events, like St. Patrick’s Day parades, festivals, and 5Ks, can be a fun way to get your business’s name out there. Research the events going on in your community and connect with local organizers to join the celebration!
And there you have it: 5 ways to start making your own luck with marketing. You don’t have to do this alone - 5Points Creative is a full-service creative agency based in Roanoke, Virginia, specializing in marketing, advertising, digital, branding, and communications for mission-driven organizations. For more information, contact us here.