So often in business a great deal of time is spent focusing on what we’re writing and that’s important. At the same time, it’s important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is presented.
I have three distinct perspectives from which I write business communications.
Intentionally, I have different signatures for each of three organizations in which I’m involved, and I use different fonts (and often colors) for each one. Sometimes when I am writing I find it helpful to present the emails in the style that represents that company’s branding or approach.
So, I’d encourage you to think about the whole idea of evaluating the appearance of what you’ve written and understand why. Take the time to pause and double check tone, approach, and confirmation of clearly communicating your message.
It’s not a multiple personality thing. Don’t worry. It’s a multiple font thing and it’s intentional.
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