Our monthly insights are lovingly titled, B2SEED –a nod to our former company name, B2C Enterprises and its esteemed author, Bruce C. Bryan. Check here monthly for industry insights.

A monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation.

Frontline Listening

September 17, 2020

Many of you know that before starting this marketing firm eleven years ago, I was in the television industry. Like a lot of sales organizations and similarly structured companies, there is a...

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Business Development & Alliance Partners

Observe and Improve

August 26, 2020

Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.

I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...

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Advertising/ Marketing

Creating a Connection

July 24, 2020

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.

At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did. He recalled being a kid in the early 70’s watching television and seeing...

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Advertising/ Marketing

Tonality, Timing, and Value

June 8, 2020

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn’t ever want to be...

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Business Development & Alliance Partners

Keyboard Communication

May 18, 2020

Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

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Leadership & Communications

Soaked in Truth

April 16, 2020

“Misery loves company.”

“It is what it is.”

“This too shall pass.”

“Take it a day at a time.”

“The sun will come up tomorrow.”

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Creativity & Problem Solving

When the Time is Right

March 20, 2020

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...

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Creativity & Problem Solving

Location, Location, Location

February 26, 2020

In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...

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Advertising/ Marketing

Say Goodbye2the 1990's

January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

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Creativity & Problem Solving

Filling the Field

December 19, 2019

Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...

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Advertising/ Marketing