People want to improve. Well, most people do anyway. They'll talk the improvement game. They'll go to conferences. They'll read those books. Most will target a...

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games � a near record for

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

I will often judge how much we'll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always

5Points Creative invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That's a lot of business transactions and a lot of sales appointments.

Use someone else's informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

They've ruined the process for many. Certainly they've made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust.

You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done.

It's basketball season and I love basketball—more than most anything. So it's a good time to write about basketball.

However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets".

Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.

It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, "You can always do more than you think you can".