our insights

It seems the closer we get to something, the more we accept it and just move into a routine. Some routines can be good; they can produce fruit that helps us grow and develop. Others trap us into a false sense of comfort. How do you know the difference?

When certain people hear the word salesperson, or seller, or account representative, they get kind of a yucky feeling or feel their stomach turn. Perhaps it's because I spent most of my adult life observing, training, and coaching sellers, I have a general

We read about providing great customer service, but when you're on the receiving end, man does it feel good.

Sometimes it gets to the point where the pile can get so large you simply have to do something about it. Sometimes it's just one big item. You know what I'm talking about.

There seems to be a bit of a flurry lately. In the past three or four months I have had a number of companies and organizations reach out to me to ask about their web sites.

Every market has one of these types. Here in the Roanoke-Lynchburg television market, where our marketing firm is based, we are lucky enough to have two.I'm talking about car dealers with terrible commercial campaigns.No, it isn't limited to just automotive