our insights

These days there are smart phone aps that allow you to stand in one store and check a competitor's price right then. If the other location has something cheaper � you leave, go across town, and buy the same item for less money.

This month, I was all set. Ready to share what was on my mind as usual --- until I saw the following piece in Sports Illustrated. It was a classic case of two well meaning departments not cross checking the master calendar.

Many of you know that before starting this marketing firm eleven years ago, I was in the television industry. Like a lot of sales organizations and similarly structured companies, there is a...

As judges, we had the opportunity to ask questions as we evaluated their plans for the club. Never being one to shy away from stretching young minds -- I focused several questions on the issue of thinking ahead.

I scream. You scream. We all scream for ice cream." That might have been the first food marketing campaign in the history of America (or not).

Late last year something happened in my business' sales cycle and it got me thinking. To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years. In the course of the conversation about this other topic,