our insights

For the past decade, I've noticed something that seemed kind of odd to me initially. Over time, I continued seeing this pattern and I figured it was time I identified it.Some of the smartest people I know own companies, invent products, or find a better

However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets".

These days there are smart phone aps that allow you to stand in one store and check a competitor's price right then. If the other location has something cheaper � you leave, go across town, and buy the same item for less money.

This month, I was all set. Ready to share what was on my mind as usual --- until I saw the following piece in Sports Illustrated. It was a classic case of two well meaning departments not cross checking the master calendar.

Many of you know that before starting this marketing firm eleven years ago, I was in the television industry. Like a lot of sales organizations and similarly structured companies, there is a...

As judges, we had the opportunity to ask questions as we evaluated their plans for the club. Never being one to shy away from stretching young minds -- I focused several questions on the issue of thinking ahead.