our insights

People are unique. We can all agree on that statement. Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests,

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did.

Unless you are one of a few devout underground music fans, the group Portugal The Man probably hadn't passed by your ears prior to...

Mister Starr was my 10th grade geometry teacher. I didn't do so well in his class. I do, however, remember him clearly reminding our class to "check your work".

Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...

On two different days last week—Monday and Thursday—the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.