our insights

We read about providing great customer service, but when you're on the receiving end, man does it feel good.

Sometimes it gets to the point where the pile can get so large you simply have to do something about it. Sometimes it's just one big item. You know what I'm talking about.

There seems to be a bit of a flurry lately. In the past three or four months I have had a number of companies and organizations reach out to me to ask about their web sites.

Every market has one of these types. Here in the Roanoke-Lynchburg television market, where our marketing firm is based, we are lucky enough to have two.I'm talking about car dealers with terrible commercial campaigns.No, it isn't limited to just automotive

People are unique. We can all agree on that statement. Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests,

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did.