our insights

For years I have explained to clients that it isn't necessary to put all their information and statistics in a commercial or have the staff standing in front of the business waving --- in order to get viewers to notice them.

There is a commonly seen logo that I simply love.I love everything about it. I love how different divisions have the same...

I'm convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...

Some of us have thrived for years in the environment of the face-to-face meeting. It's meant we've been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

I will often judge how much we'll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always

You're pretty careful not to hand your car keys to just anyone, right? I mean, sure—a valet, the guy at the car wash, your spouse—to those folks you'll toss 'em and take your chances. Your teenager? That may be a different question. How about someone