our insights

It's especially true in your advertising. Too often businesses or organizations just add music - almost as an afterthought - to their commercial messages.

Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.

The year was 2003 and sequels were all the rage � The Lord of the Rings, Matrix, and Terminator movie series were topping the box office. Speaking of Terminators, it was that year that Arnold Schwarzenegger became California's Governor too. The government

It's easy to get into a routine. Patterns - good and bad ones both - form before we know it. Before too long they simply become the "way we do things around here". The fastest way to break a routine is to learn new things.

Humor is a wonderful way to break into someone's space or to capture their interest. When it's appropriate, we use humor in our client's marketing.

For years I have looked for business principles in odd places or at random times. Usually I file them away for some future use. While it might have been smarter for me to read all the leadership books I could find, observing what others were doing shaped