our insights

Recently I was watching the movie "Inception". I had seen it before and understood most of the plot, but this time something else caught my attention.

One of the best meals I've ever had was in D.C. at a tapas restaurant. It was late in the evening and the kitchen was about to close.

It's especially true in your advertising. Too often businesses or organizations just add music - almost as an afterthought - to their commercial messages.

Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.

The year was 2003 and sequels were all the rage � The Lord of the Rings, Matrix, and Terminator movie series were topping the box office. Speaking of Terminators, it was that year that Arnold Schwarzenegger became California's Governor too. The government

It's easy to get into a routine. Patterns - good and bad ones both - form before we know it. Before too long they simply become the "way we do things around here". The fastest way to break a routine is to learn new things.