our insights

One-size-fits-all�except when it doesn't.

Finding the most effective way to get your message in front of the right audience is essential. However, using the same advertising mediums you've always used is not a surefire way to grow your company anymore. Once you're confident of where you'll advertise,

There has been a big snow storm in the east and southeast. A lot of my readers from the Midwest think I am overstating it, but we recently got about two feet of snow here in the mountains of Southwestern Virginia.

Like many of you, I have been following the activity over there and watching what happens. Back in the spring Facebook was an integral part of the Egyptian revolution as we witnessed a government in place for decades crumble in days.

While I am no expert in the area of Food & Wine, even I know good wine needs time to breathe. A steak fresh off of the grill needs a few moments to settle before being served.

Business routines are backwards these days. It used to be I'd build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...