our insights

Through the years, I've shared my professional background in television advertising sales. As a salesperson, I kept a close eye on the annual Emmy Awards. The more awards our shows won, the easier it was to sell commercials to advertisers � plus it was

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn't ever want to be...

Like many of you, I grew up hearing nursery rhymes and, while I may not know why the itsy-bitsy spider crawled up the water spout, I can tell you one thing: Most anything that is universally familiar can become fodder for successful advertising.

Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...

Throughout the years I have written a lot about your message and how to craft what you want to say in your marketing, business development and advertising. Here's a simple B2Seed reminder for your ongoing consideration...

It came up yet again in a recent leadership meeting at the agency. One of our Directors joked that in advertising — patience is a virtue. It's just like real life and that long-shared saying applies to the marketing world too.