our insights

Most of us skip ads on TV, complain about them in the newspaper, fuss about them on billboards while driving down the highway, change channels when they come on the radio, and get irritated when they pop up on a favorite web site.

Recently a friend invited me to a very interesting wine dinner. I'd never been to one before and didn't really know what to expect until I got there. Basically, the winemaker...

Have you determined the core drivers in your marketing plan? Most of you have or, if pressed, could likely list them. Yet, I'm guessing that newest gadget, social media channel, or fad is distracting you from improving your core strengths. Facebook is

Use someone else's informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

Have you ever been at a party, or perhaps the coffee shop, when you run across someone you know and you just cannot remember their name? Of course you have - it happens to all of us.

Last year we started an advertising campaign in a local newspaper for our advertising agency. Not many businesses in our area of specialty actually advertise very much so it was a significant move.