our insights

Have you determined the core drivers in your marketing plan? Most of you have or, if pressed, could likely list them. Yet, I'm guessing that newest gadget, social media channel, or fad is distracting you from improving your core strengths. Facebook is

Use someone else's informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

Have you ever been at a party, or perhaps the coffee shop, when you run across someone you know and you just cannot remember their name? Of course you have - it happens to all of us.

Last year we started an advertising campaign in a local newspaper for our advertising agency. Not many businesses in our area of specialty actually advertise very much so it was a significant move.

In the almost five years that I've been writing these monthly newsletters, I've repeatedly expressed that the most valuable advertisement interrupts the consumer. Successfully designed ads pull attention to your product or service in a creative and memorable

Recently I learned of a fellow business owner who wanted to start doing some advertising. His company had been busy for years, but recently his business had slowed down significantly. The phones weren't ringing. The orders for work had stopped. Enter