<p>In the marketing world, we tend to be heavily focused on the next month, quarter, or year. </p>

<p>I will often judge how much we’ll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always extra enjoyable.</p>

<p>B2C Enterprises invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That’s a lot of business transactions and a lot of sales appointments.</p>

<p>Use someone else’s informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency. </p>

<p>They’ve ruined the process for many. Certainly they’ve made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust. It may be unfortunate, but it’s generally the case.</p>

<p><br></p><p>You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done. </p>

<p>It's basketball season and I love basketball – more than most anything. So it’s a good time to write about basketball. </p>

<p>However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets". </p>

<p>Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.</p><p>‍</p>

<p>It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, “You can always do more than you think you can”. </p><p>‍</p>

<p>On two different days last week – Monday and Thursday – the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.</p><p>‍</p>

<p>Can you remember the first time you saw the ocean or the grit of the sand between your toes? </p>