our insights

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

It's an observation and it isn't the case in every circumstance. For more than two decades I managed sales departments in the...

So often in business a great deal of time is spent focusing on what we're writing and that's important. At the same time, it's important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is

There are plenty of tools at our disposal at any given time, and we have to know when and how to use them to fix our clients' problems. You're running your business and it's not necessary for you to understand how to apply those five critical tools we

There's a new brewery in downtown Roanoke. In fact, there are like six new breweries in our hip, small city. We're the up-and-coming craft brewing mecca of the east coast with...

Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.