our insights

Can you remember the first time you saw the ocean or the grit of the sand between your toes?

Sales blames Marketing and Marketing blames Sales. Either the leads or prospects the sales people are getting from marketing aren't any good, or the leads are great, but those danged sellers can't seem to close any business.

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

It's an observation and it isn't the case in every circumstance. For more than two decades I managed sales departments in the...

So often in business a great deal of time is spent focusing on what we're writing and that's important. At the same time, it's important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is

There are plenty of tools at our disposal at any given time, and we have to know when and how to use them to fix our clients' problems. You're running your business and it's not necessary for you to understand how to apply those five critical tools we