our insights

"Misery loves company." "It is what it is." "This too shall pass." "Take it a day at a time." "The sun will come up tomorrow."

The answer is you show, demonstrate, create emotion, and build a connection. A top notch photograph as the focal point of your advertising campaign typically does the trick.

Little things can make a big difference though — especially in commerce. One of the first questions I ask a new client is...

My managers and I would meet to decide where to shine the flashlight. Everyone, no matter their performance level, has a limited capacity.

A while back I saw the familiar look of a Chicago Police cruiser. It was the same as I'd seen in movies like the Blues Brothers or Ferris Bueller's Day Off.

Most every one of my clients is in the budget preparation and planning stage...it is the season after all! Many of you are coming out of some tough times and all the expenses that can realistically be cut have been. To best make these cash flow numbers