our insights

A few years ago, I realized I had started a company without having a full understanding of the best systems to put in place. As the firm grew, things were done in ways that seemed to make the most sense.

Your business website is designed with your customer in mind. But have you also considered the possible jobhunters who will navigate your website?

It's so easy in the sales process to nod your head, agree with the prospect, and work to keep the peace. After all, it feels better and what kind of position are you in to object or share strong opinions when you're trying to start a business relationship

There was something at the front door. It was the 2012-13 Yellow Book, but it could have just as easily been the Easy to Use One, the Verizon one or some other one. Phone books.

Remember the old saying, "curiosity killed the cat"? Well, the lack of curiosity has done-in more than a few businesses and leadership teams. Strong questions make a big impact.

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson. Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I'd never met prior to that week. A few days before, we