our insights

Remember the old saying, "curiosity killed the cat"? Well, the lack of curiosity has done-in more than a few businesses and leadership teams. Strong questions make a big impact.

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson. Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I'd never met prior to that week. A few days before, we

Early on I was going to be a reporter—a television sports reporter, actually. I think someone told me I had a face for radio and, eventually, economics and life caused me to shift from journalism to capitalism.

For years now, my creative team has been inserting clever images or photographs into...

Except it's not - it's really quite simple. Naturally, I like to write - hopefully you can tell that from the energy that goes into delivering some value to you with these monthly pieces.

It's a great example of the power of interruption. You can actually see the difference. Perhaps as you review your next advertising sample or work with your creative team you will see this same snapshot and identify it with the power of simplicity.