our insights

It's the time of year for planning and strategizing. In your personal life, you may be figuring how to break bad eating habits or get into better exercise patterns.

Splinter audiences, narrowcasting, multiple channels, niche marketing...these are all relatively new terms used to describe the extreme targeting of smaller, more interested audiences.

Anyone with today's technology can send an email anywhere, at any time. But you're not just anyone—you're a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games � a near record for

Before and After advertising is as old as... well, advertising. I mean, who hasn't seen an ad for Weight Watchers, and marveled at the Before and After comparisons of this highly effective weight loss program?

Choose your words carefully!