our insights

Before and After advertising is as old as... well, advertising. I mean, who hasn't seen an ad for Weight Watchers, and marveled at the Before and After comparisons of this highly effective weight loss program?

Choose your words carefully!

A few years ago, I realized I had started a company without having a full understanding of the best systems to put in place. As the firm grew, things were done in ways that seemed to make the most sense.

Your business website is designed with your customer in mind. But have you also considered the possible jobhunters who will navigate your website?

It's so easy in the sales process to nod your head, agree with the prospect, and work to keep the peace. After all, it feels better and what kind of position are you in to object or share strong opinions when you're trying to start a business relationship

There was something at the front door. It was the 2012-13 Yellow Book, but it could have just as easily been the Easy to Use One, the Verizon one or some other one. Phone books.