our insights

It's so easy in the sales process to nod your head, agree with the prospect, and work to keep the peace. After all, it feels better and what kind of position are you in to object or share strong opinions when you're trying to start a business relationship

There was something at the front door. It was the 2012-13 Yellow Book, but it could have just as easily been the Easy to Use One, the Verizon one or some other one. Phone books.

Remember the old saying, "curiosity killed the cat"? Well, the lack of curiosity has done-in more than a few businesses and leadership teams. Strong questions make a big impact.

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson. Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I'd never met prior to that week. A few days before, we

Early on I was going to be a reporter—a television sports reporter, actually. I think someone told me I had a face for radio and, eventually, economics and life caused me to shift from journalism to capitalism.

For years now, my creative team has been inserting clever images or photographs into...