our insights

When you are brought in to tidy up and refocus a half dozen advertising sales departments over a few decades you're bound to notice some consistencies. This is the best time of year to note and begin to change one such pattern in your own business.

I listened to a recent radio broadcast of a college basketball game. The teams were moving up and down the court at a fevered pace. There was lots of movement and action — not any scoring.

People want to improve. Well, most people do anyway. They'll talk the improvement game. They'll go to conferences. They'll read those books. Most will target a...

It's one of the most powerful sources of information in the world. One could make the argument that Google is the most influential resource known. Its impact is hard to measure, but the company remains omnipresent.

What exactly is marketing and how is it different than advertising? The answer is often like the reference to the oldest, biggest, revenue-generating internet business, "you know it when you see it".

Someone makes a move, then the opposing side responds and makes a change. It's the way the sports world has worked for centuries. It's also how business functions. Football teams played the Single Wing and...