our insights

As many of you know, not only do I handle marketing and advertising at 5Points Creative, I also work as a career firefighter/engineer in Chattanooga, Tennessee. One of the things we do is plan for emergency incidents before they happen, or, in firefighter

Here's a reality! Not all marketing and advertising concepts are absolutely critical to your business' growth and development.

Through the years, I've shared my professional background in television advertising sales. As a salesperson, I kept a close eye on the annual Emmy Awards. The more awards our shows won, the easier it was to sell commercials to advertisers � plus it was

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn't ever want to be...

Like many of you, I grew up hearing nursery rhymes and, while I may not know why the itsy-bitsy spider crawled up the water spout, I can tell you one thing: Most anything that is universally familiar can become fodder for successful advertising.

Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...