our insights

There seems to be a bit of a flurry lately. In the past three or four months I have had a number of companies and organizations reach out to me to ask about their web sites.

Every market has one of these types. Here in the Roanoke-Lynchburg television market, where our marketing firm is based, we are lucky enough to have two.I'm talking about car dealers with terrible commercial campaigns.No, it isn't limited to just automotive

People are unique. We can all agree on that statement. Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests,

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did.

Unless you are one of a few devout underground music fans, the group Portugal The Man probably hadn't passed by your ears prior to...

Mister Starr was my 10th grade geometry teacher. I didn't do so well in his class. I do, however, remember him clearly reminding our class to "check your work".