our insights

Throughout the years I have written a lot about your message and how to craft what you want to say in your marketing, business development and advertising. Here's a simple B2Seed reminder for your ongoing consideration...

It came up yet again in a recent leadership meeting at the agency. One of our Directors joked that in advertising — patience is a virtue. It's just like real life and that long-shared saying applies to the marketing world too.

One-size-fits-all�except when it doesn't.

Finding the most effective way to get your message in front of the right audience is essential. However, using the same advertising mediums you've always used is not a surefire way to grow your company anymore. Once you're confident of where you'll advertise,

There has been a big snow storm in the east and southeast. A lot of my readers from the Midwest think I am overstating it, but we recently got about two feet of snow here in the mountains of Southwestern Virginia.

Like many of you, I have been following the activity over there and watching what happens. Back in the spring Facebook was an integral part of the Egyptian revolution as we witnessed a government in place for decades crumble in days.