our insights

It's a great example of the power of interruption. You can actually see the difference. Perhaps as you review your next advertising sample or work with your creative team you will see this same snapshot and identify it with the power of simplicity.

When I arrived in Toledo, Ohio in 1997 as a sales manager at an ABC owned TV station, the top local advertisers in the market were primarily established, well-known retailers.

Super Bowl Champion Coach Bill Belichick teaches the concept that "ideas should be innocent until proven guilty". It's true—really. People are too often afraid of ideas.

Don't let the start stop you.

Some of the best ideas are stolen (may I more politely say borrowed). Over 30 years ago I was a TV sales manager who called on business and ad agencies in Michigan. One agency founder had a fun title on his card, and I remembered that. Fifteen years

I've said it so many times lately—mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...