our insights

5Points Creative invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That's a lot of business transactions and a lot of sales appointments.

While doing some research on what other marketing companies are doing with their web sites I happened upon a Roanoke-based firm who had a "What's New" section on theirs.

As many of you know, not only do I handle marketing and advertising at 5Points Creative, I also work as a career firefighter/engineer in Chattanooga, Tennessee. One of the things we do is plan for emergency incidents before they happen, or, in firefighter

Here's a reality! Not all marketing and advertising concepts are absolutely critical to your business' growth and development.

Through the years, I've shared my professional background in television advertising sales. As a salesperson, I kept a close eye on the annual Emmy Awards. The more awards our shows won, the easier it was to sell commercials to advertisers � plus it was

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn't ever want to be...