our insights

<p>Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.</p>

<p>Recently a friend invited me to a very interesting wine dinner. I'd never been to one before and didn't really know what to expect until I got there. Basically, the winemaker...</p>

<p>There has been a big snow storm in the east and southeast. &nbsp;A lot of my readers from the Midwest think I am overstating it, but we recently got about two feet of snow here in the mountains of Southwestern Virginia.</p>

<p>Have you ever been at a party, or perhaps the coffee shop, when you run across someone you know and you just cannot remember their name? &nbsp;Of course you have - it happens to all of us.</p>

<p>In the almost five years that I've been writing these monthly newsletters, I've repeatedly expressed that the most valuable advertisement interrupts the consumer. Successfully designed ads pull attention to your product or service in a creative and memorable way. </p>

<p>The B2Seed is typically reserved for entertaining, edgy and exciting content. This month we're going in a different direction. </p>

<p>Jason Martin decided he'd had enough sluggish Monday nights. His restaurant stays crowded most days - serving great food Monday-Saturday and turning into a hip live music venue later in the evenings. </p>

<p>When I arrived in Toledo, Ohio in 1997 as a sales manager at an ABC owned TV station, the top local advertisers in the market were primarily established, well-known retailers. </p>