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Something2Think About
November 16, 2022

Recently I learned of a fellow business owner who wanted to start doing some advertising.  His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped.  Enter the “famine” phase of the feast-famine cycle in commerce.

How to Unplug from Work During the Holiday Season
November 16, 2022

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Be4We Knew the Right Tool
October 10, 2022

Some people must learn the hard way.  Sometimes I’m some people.

I recently estimated that I had written over 160 of these monthly B2Seeds.  Early on I emailed them from my Outlook.  For well over a decade, I used the tool Constant Contact, which was fine and got the job done.  Then about two years ago our company started util­izing­­ a Marketing Automation solution called SharpSpring.

It’s Hard4Many to Find Talent
September 6, 2022

The headlines are ever-present.  Every day you see a story about how hard it is to find employees.  For a while many thought it was the fault of the stimulus checks or people not wanting to work.  Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.

Customer Service2Crow About
August 3, 2022

We read about providing great customer service, but when you’re on the receiving end, man does it feel good.

Short-Term4Casts
June 30, 2022

Fear is a powerful motivator.

That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.  

Best TikTok Practices for Your Business
June 21, 2022

Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.

The Long Game2Play
June 14, 2022

It came up yet again in a recent leadership meeting at the agency.  

One of our Directors joked that in advertising – patience is a virtue.  It’s just like real life and that long-shared saying applies to the marketing world too.

Best Out-of-Office Responders
May 6, 2022

Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: your email’s autoresponder!

Something2Think About
November 16, 2022

Recently I learned of a fellow business owner who wanted to start doing some advertising.  His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped.  Enter the “famine” phase of the feast-famine cycle in commerce.

How to Unplug from Work During the Holiday Season
November 16, 2022

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.

It’s Hard4Many to Find Talent
September 6, 2022

The headlines are ever-present.  Every day you see a story about how hard it is to find employees.  For a while many thought it was the fault of the stimulus checks or people not wanting to work.  Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.

Customer Service2Crow About
August 3, 2022

We read about providing great customer service, but when you’re on the receiving end, man does it feel good.

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

The Power of the Front Porch
July 14, 2021

Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

Keyboard Communication
May 18, 2020

Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

Teamwork Makes the Dream Work
April 26, 2019

Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...

Small Labels Can Be a Big Deal
February 28, 2019

Little things can make a big difference though – especially in commerce. One of the first questions I ask a new client is...


A Long Line2Wait In
May 6, 2022

We enjoy giving it as a gift to our clients at the holidays.  I also love to meet with clients, and prospects, and potential employees as they drink it.  While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!”

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

Improving on Improving
September 27, 2018

People want to improve.  Well, most people do anyway. They’ll talk the improvement game.  They’ll go to conferences.  They’ll read those books.  Most will target a...

Bench Strength
November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Pull Over and Take a Big Whiff
September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Kindness Counts
April 20, 2017

I will often judge how much we’ll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always extra enjoyable.

Value Your Value
June 20, 2016

B2C Enterprises invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That’s a lot of business transactions and a lot of sales appointments.

Storytime is Worth the Time
April 20, 2016

Use someone else’s informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

You Can’t Fake Sincerity
March 20, 2016

They’ve ruined the process for many. Certainly they’ve made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust. It may be unfortunate, but it’s generally the case.

Step it Up
February 20, 2016


You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done.

A Little Love Goes a Long Way
January 20, 2016

It's basketball season and I love basketball – more than most anything. So it’s a good time to write about basketball.

Gambling on (or for) Productivity
February 20, 2015

However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets".

Parallel Problem Solving
July 20, 2014

Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.

Start at the Start
May 20, 2013

It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, “You can always do more than you think you can”.

Climate Control
February 20, 2013

On two different days last week – Monday and Thursday – the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.

Creating a Connection
July 24, 2020

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.

At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did. He recalled being a kid in the early 70’s watching television and seeing...

Location, Location, Location
February 26, 2020

In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...

Filling the Field
December 19, 2019

Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...

Adding Value with Consistent Messaging
November 12, 2019

I’ve said it so many times lately – mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...

Quantifying Your Marketing Activity
October 17, 2019

It’s an observation and it isn’t the case in every circumstance. For more than two decades I managed sales departments in the...

Invisible Ads and You
September 17, 2019

I’m convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...

Closed to Open
August 21, 2019

Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...

Capturing the Moment
July 17, 2019

Galaxys, iPhones, Google Pixels, and the sort produce so many great memories. After all, without them, how would...

Market Then Educate
June 11, 2019

My Dad calls them “destructions”. You know – the printed papers that come with most electronic items or things that need to be put together. Detailed explanations of...

Planning for the Future
May 15, 2019

There’s a new brewery in downtown Roanoke. In fact, there are like six new breweries in our hip, small city. We’re the up-and-coming craft brewing mecca of the east coast with...

Appetite for Success
March 14, 2019

For years now, my creative team has been inserting clever images or photographs into...

When Life Gives You Lemons
January 24, 2019

It was late in January – four years ago – when my adopted hometown got news that was about as bad as people could imagine. It was a real gut punch to hear...

Collateral Marketing
May 23, 2018

Unless you are one of a few devout underground music fans, the group Portugal The Man probably hadn’t passed by your ears prior to...

Accoutability + Consistency = Coffee
March 6, 2018

About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...

Market-izing
December 20, 2017

What exactly is marketing and how is it different than advertising? The answer is often like the reference to the oldest, biggest, revenue-generating internet business, “you know it when you see it”.

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Short-Term4Casts
June 30, 2022

Fear is a powerful motivator.

That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.  

The Long Game2Play
June 14, 2022

It came up yet again in a recent leadership meeting at the agency.  

One of our Directors joked that in advertising – patience is a virtue.  It’s just like real life and that long-shared saying applies to the marketing world too.

Best Out-of-Office Responders
May 6, 2022

Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: your email’s autoresponder!

Wind4Lift
April 13, 2022

So many of our clients are using marketing and advertising to support their sales process.  Marketing and sales typically go hand in hand and, in fact, many companies have combined those departments.  When we engage our clients in an advertising program, it is often to help them with “direct response” results.

Inspiration4You
March 14, 2022

While it seems like it was just yesterday, I remember back in the ‘80s when my workplace was decorated with those motivational posters featuring a beautiful photograph and a strong statement intended to lift the spirits and inspire everyone. I bet you’ve seen those, too.

Attracting New Employees with a Powerful Website
March 4, 2022

Your business website is designed with your customer in mind. But have you also considered the possible jobhunters who will navigate your website?

It Happens Way2Frequently
February 22, 2022

You’re pretty careful not to hand your car keys to just anyone, right? I mean, sure – a valet, the guy at the car wash, your spouse – to those folks you’ll toss ‘em and take your chances. Your teenager? That may be a different question. How about someone you don’t know very well? Not likely. 

12 Bad Marketing Tips (by the Marketing Monsters)
December 1, 2021

When it comes to marketing for your business, monsters aren't the best advice-givers. In fact, their insights are quite terrible! When our monster-handling team at 5Points Creative heard about the Marketing Monster's "12 Holiday Marketing Mayhem Tips", we had to...

Solutions for Specific Audiences
November 15, 2021

Kitchens in the ’70s and ’80s had this appliance. It was a hit in suburban households for decades and an omnipresent part of the home back in the olden days.

How do most of us get along without the Trash Compactor now? It’s hard to say, but it’s been decades since the average home has been built with one of these contraptions – at least as far as I know anyway. Back then, the homeowner would...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

The Power of the Front Porch
July 14, 2021

Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

Walking the Walk
April 13, 2021

It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.

We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...

Room to Grow
March 19, 2021

This fall, out on a walk, I noticed a house in my neighborhood that provided the perfect picture for what we tell our clients. It was so appropriate I decided to snap a picture. Hopefully it isn’t your home. I’m hoping it can illustrate an important point about your business. Think ahead.

Thinking ahead is good advice for...

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Leaving it to the Pros
May 18, 2021

The year was 2003 and sequels were all the rage – The Lord of the Rings, Matrix, and Terminator movie series were topping the box office.  Speaking of Terminators, it was that year that Arnold Schwarzenegger became California’s Governor too.  The government was...

Changing with the Times
January 13, 2021

While I can’t remember every single detail, I do clearly recall that years ago, a friend of mine – Brett Winter Lemon, was showing me his iPhone on Kirk Avenue in Downtown Roanoke. It was spring. We were outside. He excitedly started...

Soaked in Truth
April 16, 2020

“Misery loves company.”

“It is what it is.”

“This too shall pass.”

“Take it a day at a time.”

“The sun will come up tomorrow.”

When the Time is Right
March 20, 2020

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...

Say Goodbye2the 1990's
January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

Creating Space to Create
October 25, 2018

When you run a small business, manage a few dozen accounts, shepherd a travel basketball playing teenager, and work behind the scenes on two non-profit leadership teams it’s easy to...

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