our insights

For decades, the power was in the hands of the employer. New employees were given a short amount of time to get their paperwork done and to hit their new positions running.

The 5Points team shares some scary marketing habits that keep them up at night!

The best servers I have interacted with had the ability to make a customer feel like they were their ONLY customer. That's how good friends, good bosses, and great co-workers operate, too.

For decades, the familiar practice of typing keywords into Google and sifting through the resulting links has been a cornerstone of online life. It is a practice that...

In healthcare, public relations should go beyond seeking media coverage—it should build trust, strengthen relationships, and ultimately improve patient...

Traditional media's dead, right? HARDLY! Even in an era where digital media seems like it reigns supreme, we're inundated with traditional media everywhere we look.