our insights

Google Analytics has been giving companies and organizations vital information about their website users since 2005. While the world was listening to music on Apple's colorful iPod nano, Google released an innovative new tool online. It allowed marketers

Generally speaking, as we go about our days trying to pay it forward, we are greeted with appreciation and sometimes even acknowledgement. That feels good and it's one of the reasons (if we are honest) many of us help others. Helping others just feels

For the past decade, I've noticed something that seemed kind of odd to me initially. Over time, I continued seeing this pattern and I figured it was time I identified it.Some of the smartest people I know own companies, invent products, or find a better

However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets".

These days there are smart phone aps that allow you to stand in one store and check a competitor's price right then. If the other location has something cheaper � you leave, go across town, and buy the same item for less money.

This month, I was all set. Ready to share what was on my mind as usual --- until I saw the following piece in Sports Illustrated. It was a classic case of two well meaning departments not cross checking the master calendar.