our insights

While I am no expert in the area of Food & Wine, even I know good wine needs time to breathe. A steak fresh off of the grill needs a few moments to settle before being served.

Business routines are backwards these days. It used to be I'd build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

Most of us skip ads on TV, complain about them in the newspaper, fuss about them on billboards while driving down the highway, change channels when they come on the radio, and get irritated when they pop up on a favorite web site.

Recently a friend invited me to a very interesting wine dinner. I'd never been to one before and didn't really know what to expect until I got there. Basically, the winemaker...

Have you determined the core drivers in your marketing plan? Most of you have or, if pressed, could likely list them. Yet, I'm guessing that newest gadget, social media channel, or fad is distracting you from improving your core strengths. Facebook is

Use someone else's informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.