our insights

<p>While doing some research on what other marketing companies are doing with their web sites I happened upon a Roanoke-based firm who had a “What’s New” section on theirs.</p>

<p>Most every one of my clients is in the budget preparation and planning stage…it is the season after all! Many of you are coming out of some tough times and all the expenses that can realistically be cut have been. To best make these cash flow numbers work for everyone you simply must take another look at the revenue side.</p>

<p>The answer is you show, demonstrate, create emotion, and build a connection. A top notch photograph as the focal point of your advertising campaign typically does the trick. </p><p>‍</p>

<p>To him it wasn’t really anything against State Farm (I breathed a sigh of relief for Big Red). It was that he really liked Geico. </p>

<p>There seems to be a bit of a flurry lately. In the past three or four months I have had a number of companies and organizations reach out to me to ask about their web sites.</p><p>‍</p>

<p>Super Bowl Champion Coach Bill Belichick teaches the concept that “ideas should be innocent until proven guilty”. It’s true – really. People are too often afraid of ideas. </p>

<p>It’s important to get new customers. It’s even more important to keep those customers. Two current business partners of mine specialize in that. </p>

<p>It’s especially true in your advertising. Too often businesses or organizations just add music – almost as an afterthought – to their commercial messages. </p>