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different starts here

we start with listening

Since 2009, 5Points Creative has redefined marketing by daring to be different. We believe conventional thinking yields conventional results—and that's not what we're about. At 5PC, we listen. We collaborate with our clients to learn more about them and uncover the 'why' behind the 'what.'  Our marketing and advertising pros transform these insights into impactful, strategic, and creative solutions that make brands shine and businesses grow. Some say being different is just too unconventional; we say it’s smart. And our clients wouldn't have it any other way.

two employees looking at fonts on a computer screen trying to decide on the fate of a client's branding.

what we do

Marketing

Blending strategic thinking with bold creativity is our specialty. We love to flip the script and develop unexpected solutions that don't just move metrics, they move people.

Branding

We dive deep to uncover what makes you extraordinary, crafting authentic brand stories that command attention in a crowd of competitors and lookalikes.  

Communications

We help you cut through the noise with strategic messaging that transforms your story into lasting conversations through perfectly calibrated press, events, and actions.

Advertising

Our boundary-pushing campaigns don't just reach your audience; they resonate deeply, creating the perfect impact to accelerate your growth.

Digital

While others chase digital trends, we’re busy creating them and transforming your online presence into an experience that sparks meaningful connections.

out of our heads

Why Cutting Your Advertising Budget in a Downturn is the Wrong Move

Why Cutting Your Advertising Budget in a Downturn is the Wrong Move

Advertising/Marketing
May 15, 2025
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By: Bruce C. Bryan

While budget scrutiny is warranted, cutting your advertising spend shouldn't be your default. Brands that stay visible and present during downturns build trust, gain market share, and stay top-of-mind while competitors fade. This isn’t just a theory—it’s a proven business strategy seen time and again across decades of economic uncertainty. Learn why marketing during economic downturns pay off.

who we are

Sure, we could do things the usual way, but where's the fun in that? We’re a group of creative problem-solvers who never back away from a forward-thinking strategy. Plus, we always know where to find the fun in putting a solid marketing plan to work.  

150+

Combined Years of B2B + B2C Marketing Experience

50+

National & Regional Awards

18

Talented Minds

15+

Years in Business

get in touch

Take 5 minutes to get to know us, and you'll see what makes us stand out.