Operating as the county's tourism arm, Pulaski County Tourism works closely with members of the community and local leaders to promote the area as a premier destination. Their marketing and advertising efforts are designed to increase awareness of everything the county offers its residents and visitors in the areas of real estate, business development, education, outdoor activities, sightseeing, recreational sports, collegiate sports, shopping, dining, and nightlife.

The Solution
Pulaski County Tourism initially reached out to 5Points Creative (5PC) for their digital and media buying expertise. Knowing the organization needed to gain experience with media buying, 5PC worked with Pulaski County Tourism to find where they were most comfortable in the process and started there.
From this initial media buying partnership, a high level of trust and transparency was established with Pulaski County Tourism, and they have relied on 5PC to manage several other projects, including their website design and creation, marketing strategy, video production, media buying, marketing support, creative services, and project management.
Results
“We couldn’t do what we do without the 5Points Creative team behind us! We love our new website and receiving the Best of Digital ADDY for it was the cherry on top!” – Peggy White
New Site Launch Statistics
- Percentage of User Increase That Is New – 80% increase
- Users – 78% increase
- Direct Traffic – 74% increase
- Organic Traffic – 46% increase