our insights

We're actively recruiting for.... This is a phrase, or even a buzzword, that c-levelers and human resources management types often toss around without a lot of thought.

It was late in January — four years ago — when my adopted hometown got news that was about as bad as people could imagine. It was a real gut punch to hear...

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section

The concept of social media marketing, web site marketing, or even that very first and most simple step of building a web site should start with an even more basic question.

It's usually pretty easy to come up with a mission statement, a distinguishing characteristic of your organization, or even a unique selling proposition for your company. Leaders frequently focus on these concepts.

A few weeks ago my company had one of those bursts that often accompany a fast growing organization. On Monday it was confirmed B2C Enterprises would be handling all the marketing for a local franchisee of a major national company.