our insights

Early in my career I worked directly for six different sales managers over a period of about two years. It would have been easy to be distracted by all the various routines, demands, and processes each wanted me to employ as I was getting started in the

From all accounts, Zoom calls are going to remain a part of the business day. For years companies ran WebEx, Teams, and other video conference meetings, but it wasn't until 2020 that we all started playing in that arena on a regular (read: daily, or even

They've ruined the process for many. Certainly they've made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust.

Sometimes you hear a song and realize, hey I know that. Sometimes those songs are for advertising. Maybe it's a musical branding piece done specifically for a company. Often, it's a remade song that is newly incorporated into a campaign.

My Dad is probably the biggest fan of my writing — and sometimes my biggest critic. I've seen the statistics for this monthly piece and most of you who receive it actually read it. Some of you may muddle through it while others...

So many of our clients are using marketing and advertising to support their sales process. Marketing and sales typically go hand in hand and, in fact, many companies have combined those departments. When we engage our clients in an advertising program,