our insights

People brag about being able to multitask but realize they can actually only do one thing at a time. Multitasking is about doing multiple things quickly in a fast-turn sequence.

In healthcare, marketing isn't just about numbers or conversions; it's about trust.

At 5Points Creative, we all have fun titles alongside our official ones. Mine is Storylistener. Sometimes it feels a little aspirational...

How Do You Know a Brand Refresh Is Overdue?

If you own or manage a business, you must always be looking for talent.

If you're leading marketing or communications at a healthcare organization in 2025, you know how dramatically patient expectations have changed. Patients...