our insights

Fear is a powerful motivator. That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.

<p>Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.</p>

<p>It came up yet again in a recent leadership meeting at the agency. &nbsp;</p><p>One of our Directors joked that in advertising – patience is a virtue. &nbsp;It’s just like real life and that long-shared saying applies to the marketing world too.</p><p>‍</p>

<p>Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: <em>your email’s autoresponder! </em> </p><p>‍</p>

<p>We enjoy giving it as a gift to our clients at the holidays. &nbsp;I also love to meet with clients, and prospects, and potential employees as they drink it. &nbsp;While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!” </p>

<p>The way we work has changed dramatically in the last few decades. Advancements in technology allow us to work from anywhere, anytime, and collaborate with colleagues from all over the globe. This change in accessibility can make it hard to find time for life outside of the office. If you’re feeling like your job is taking over your life, it may be time to take some steps toward creating a healthy work/life balance that works best for you. Here are some helpful ways to do just that:</p>

<p>It's important to take time off from work in order to relax and clear your mind. It's equally important to unplug while you're on vacation in order to maintain healthy relationships with your friends and family, as well as ensure that you'll enjoy your time away from work as much as possible. With these simple tips on how to unplug from work when you're on vacation, you'll be ready to enjoy the full benefits of time away from work.</p>

<p>So many of our clients are using marketing and advertising to support their sales process. &nbsp;Marketing and sales typically go hand in hand and, in fact, many companies have combined those departments. &nbsp;When we engage our clients in an advertising program, it is often to help them with “direct response” results.</p>