our insights

Some of the best ideas are stolen (may I more politely say borrowed).&nbsp;</p><p id="">Over 30 years ago I was a TV sales manager who called on business and ad agencies in Michigan. One agency founder had a fun title on his card, and I remembered that. &nbsp;Fifteen years or so later, when I started my company, I decided I wanted to have some fun with our titles, as well. &nbsp;Internally we all know what we do, but externally, we like to poke a little fun at the formal titles and let our experience and sunny outlook shape the language that distinguishes us.

<p>So often in business a great deal of time is spent focusing on what we’re writing and that’s important. At the same time, it’s important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is presented.</p>

<p id="">Recently I learned of a fellow business owner who wanted to start doing some advertising. &nbsp;His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped. &nbsp;Enter the “famine” phase of the feast-famine cycle in commerce.</p><p>‍</p>

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.

<p id="">Some people must learn the hard way. &nbsp;Sometimes I’m some people. </p><p id="">I recently estimated that I had written over 160 of these monthly B2Seeds. &nbsp;Early on I emailed them from my Outlook. &nbsp;For well over a decade, I used the tool Constant Contact, which was fine and got the job done. &nbsp;Then about two years ago our company started util­izing­­ a Marketing Automation solution called <a href="https://www.constantcontact.com/lead-gen-crm" target="_blank" id=""><em id="">Constant Contact's Lead Gen &amp; CRM</em></a>.</p>

<p id="">What’s Content Marketing? Simply put,&nbsp;Content Marketing is the foundation for&nbsp;an entire marketing&nbsp;and communication strategy. Content Marketing can help your website rank on search engines,&nbsp;position you as a subject matter expert,&nbsp;build your stakeholder list and engagement level, and nurture...</p>

<p id="">The headlines are ever-present. &nbsp;Every day you see a story about how hard it is to find employees. &nbsp;For a while many thought it was the fault of the stimulus checks or people not wanting to work. &nbsp;Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.</p>

<p id="">We read about providing great customer service, but when you’re on the receiving end, man does it feel good.</p>