our insights

It's usually pretty easy to come up with a mission statement, a distinguishing characteristic of your organization, or even a unique selling proposition for your company. Leaders frequently focus on these concepts.

A few weeks ago my company had one of those bursts that often accompany a fast growing organization. On Monday it was confirmed B2C Enterprises would be handling all the marketing for a local franchisee of a major national company.

It's fascinating when a client says something to me that I've already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That's exactly

Integrating new technological advances.

5Points Creative invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That's a lot of business transactions and a lot of sales appointments.

While doing some research on what other marketing companies are doing with their web sites I happened upon a Roanoke-based firm who had a "What's New" section on theirs.