our insights

People unite behind strong branding and that process speeds growth and fuels consistent expansion.

Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it's worth noting that most everyone is motivated by mo' money, mo' money, mo' money. (That's a 90's comedy sketch

Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.

Some people must learn the hard way. Sometimes I'm some people. I recently estimated that I had written over 160 of these monthly B2Seeds. Early on I emailed them from my Outlook. For well over a decade, I used the tool Constant Contact, which was

It's the time of year for planning and strategizing. In your personal life, you may be figuring how to break bad eating habits or get into better exercise patterns.

Splinter audiences, narrowcasting, multiple channels, niche marketing...these are all relatively new terms used to describe the extreme targeting of smaller, more interested audiences.